Waitlist
We're near capacity right now and running a waitlist.
Your application is in. Our team reviews every one, and we'll reach out if a spot opens and it looks like it could be a fit.
In the meantime, here's what we've learned running $400M+ in ad spend:
Original Research · Meta & Paid Social
Meta Ads Benchmarks: What $400M in Spend Reveals About CAC and ROAS
Hook rate doesn't predict ROAS. The top 10% of ads take ~75% of spend. Every scale event carries a ~5–6% CAC tax. 12 findings from the portfolio.
Read the research