Ecommerce Marketing Agency
Build a Growth Engine That Scales Without Killing Margin.
We connect paid media, creative testing, and lifecycle marketing so growth compounds instead of resetting every month. For DTC and subscription brands doing $3M-$100M+.
The team behind multiple INC #1 fastest-growing brands
Trusted by Category-Leading DTC and Subscription Brands
The Pattern We See
Most Ecommerce Marketing Is Disconnected Tactics.
Most brands have activity across Meta, Google, email, and maybe TikTok or AppLovin. That doesn't automatically mean the business is scaling. We see the same pattern over and over:
- Paid acquisition gets more expensive
- Conversion rates plateau
- Email performance looks 'fine' but contributes less to total growth over time
- In-platform reporting looks great while overall growth stalls
The issue is rarely one channel. It's a lack of a system.
When It's Run Correctly
Real Ecommerce Growth Happens When Channels Support Each Other.
Acquisition feeds retention. Retention improves payback. Creative improves efficiency. Measurement keeps everyone honest. That's how growth compounds. We design and run that system.
Acquire new customers efficiently
Increase conversion rate and AOV
Turn first-time buyers into repeat buyers
Expand LTV without relying on discounts
Measure what actually impacts revenue and profit
Full-Service, Run by Specialists
Strategy, Execution, and Optimization Across Channels That Matter.
Aligned to one growth plan. We can run the full system, or plug in where you need the most leverage right now.
01
Paid Acquisition
Scale acquisition profitably through creative systems, disciplined account strategy, and a focus on incrementality and proper measurement.
02
Email & SMS
Lifecycle systems that convert new buyers, increase reorder rate, and expand LTV — without burning your list.
03
Creative Strategy & Production
Creative is the biggest lever in modern performance marketing. We research, script, and produce concepts designed to win.
04
Measurement & Growth Analytics
Optimize for business outcomes — blended CAC, MER, contribution margin, incremental lift. Not platform KPIs.
Featured Case Studies
What This Looks Like in Practice
Specific brands. Specific levers we pulled. Specific results their P&Ls saw.
Subscription · Outdoor
Mountain Gazette
From 3,000 to 30,000+ subscribers.
The setup
A bi-annual print magazine fighting limited inventory, seasonal demand, and DTC math that didn't work for most agencies.
What we did
A 90-day Meta sprint hit 267% over goal. The 3.5-minute viral video ad pulled 40M+ views and rewrote their subscription playbook.
The result
10x
subscriber growth
Why $3M-$100M+ DTC Brands Stay 3.5+ Years
“Best growth team I've ever seen.”
If you have a chance to hire Sweat Pants Agency, you need to. They are easily the best growth team I've ever seen. They spend the time getting to know your customers and it shows in every campaign.
Ryan Hogan
Co-Founder, Hunt A Killer
“Except for Sweatpants.”
I hate marketing agencies. They all suck… except for Sweatpants. Most agencies are filled with middling talent and are full of process for the sake of process. Eric and his team are the rare exception.
Alice Li
Co-Founder, First Day
“Key to our success.”
Sweat Pants Agency has been with us since the beginning, and they've been key to our success. They're an amazing partner that genuinely cares about the outcome, not just the deliverables.
Cherie Kloss
Founder, Snapnurse
Why Top Ecommerce Brands Choose Us
What You Get vs. What Most Agencies Sell
Common agency experience
- Channel-by-channel planning with limited shared priorities
- Junior day-to-day execution
- Slow onboarding and strategy decks that don't translate into action
- Platform metrics prioritized over business outcomes
- Set-and-forget optimization
Our Approach
- Clear priorities tied to revenue and profit
- Senior specialists involved in execution and decisions
- Rapid implementation with weekly momentum
- Measurement that aligns teams to the same scorecard
- Constant testing and decision-making cadence
Trusted by Category-Leading DTC and Subscription Brands
Fit Check
We're Selective. You Should Be Too.
Good fit if...
Probably not a fit if...
Built Into Your Stack
What You're Probably Wondering
DTC, ecommerce, CPG, and subscription brands doing $3M-$100M+ in revenue. If your team cares about profit and repeatable growth, we're a fit.
Ready to Build a Growth Engine?
Get a clear plan for what to fix first, what to test next, and how to scale profitably.
