CPG Marketing Agency
CPG Marketing for Consumer Brands That Need Revenue to Move.
We help DTC and ecommerce CPG brands grow with paid media, email/SMS, performance creative, and offer strategy built around how people actually discover, try, reorder, and recommend consumer products.
$350M+ in managed spend. The team behind multiple INC #1 brands.
Trusted by CPG and Consumer Product Brands
The CPG Reality
CPG Growth Is Not One Marketing Problem
Some products are impulse buys. Some need education. Some win on reorder behavior. Some are premium enough that the first sale requires more proof. The work changes by category, but the goal stays simple: make the product easier to try, easier to trust, and easier to buy again.
The product has to earn trust fast, especially when taste, feel, routine, or household fit matter.
A new customer is useful. A customer who comes back, subscribes, bundles, or buys the next launch is better.
Creative has to make the product easy to understand without flattening the brand into a generic discount ad.
Paid media, email, SMS, offers, and landing pages have to share the same business math.
We build around the math underneath the product, not a generic category template.
Service Approach
Hire Us for the Work You Actually Need
You can hire us for paid media, email/SMS, creative, or the full growth system. The scope should match the bottleneck, not the agency's favorite package.
Paid Media
Meta, Google, TikTok, YouTube, and retargeting for CPG and consumer product brands that need acquisition tied to contribution margin, repeat purchase, and revenue quality.
- Channel strategy across prospecting, search, shopping, remarketing, and launch support
- Budget decisions tied to CAC, MER, AOV, LTV, and contribution margin
- Creative testing plans built around product education, proof, and buying triggers
- Reporting that separates real incremental growth from platform noise
- Available as a standalone paid media engagement
Email + SMS
Lifecycle marketing for brands that need more revenue from the audience they already paid to acquire. We can run email and SMS alone, or connect it with paid media and creative.
- Klaviyo strategy, copy, design, buildout, testing, and reporting
- Welcome, cart, post-purchase, winback, replenishment, and VIP flows
- Campaign calendars for launches, bundles, education, seasonal moments, and sales
- Segmentation by product, order history, purchase cycle, and customer value
- Available as a standalone email/SMS engagement
Performance Creative
Creative strategy that helps shoppers understand why the product belongs in their pantry, bathroom, routine, bag, closet, or home.
- Ad concepts, hooks, scripts, briefs, and static creative direction
- Product demo, founder, UGC, review, comparison, and offer angles
- Message testing across benefits, use cases, objections, and proof points
- Creative feedback loops tied to media performance and customer response
- Available as creative strategy support or paired with paid media
Full-Funnel Growth
For brands that want one senior team across the engine, we connect paid acquisition, lifecycle, creative, and offer strategy so each channel makes the others stronger.
- Shared testing roadmap across ads, email, SMS, offers, and landing pages
- Launch planning for new flavors, bundles, products, and seasonal moments
- Offer and message recommendations for PDPs, listicles, advertorials, and landing pages
- Weekly decision-making around what to scale, pause, rewrite, or rebuild
- Flexible scope if you want to start with one service and add more later
How We Build CPG Growth Systems
Four Steps. Scoped to the Work You Need.
01
Map the Product and Buying Cycle
We learn what you sell, why people buy it, how often they come back, and what proof they need before the first order.
02
Choose the Growth Levers
We decide whether the first lift is paid media, lifecycle, creative, offer strategy, or a connected plan across the whole growth system.
03
Build and Launch the System
We launch campaigns, flows, creative tests, landing-page recommendations, and reporting with senior operators close to the work.
04
Compound What Works
We use performance data and customer response to scale winners, improve weak points, and protect the economics as spend grows.
We Optimize for Business Math, Not Platform ROAS
Why CPG Brands Choose Us
Other Agencies vs. Our Approach
Many CPG agencies are built around retail, shopper marketing, PR, packaging, or broad brand strategy. Those can matter. They are just not the same as building an ecommerce growth engine.
Other Agencies
- Lead with packaging, shopper marketing, or brand decks when you need ecommerce revenue moving
- Treat every CPG brand like a grocery aisle problem
- Force paid media, email, and creative into separate strategies
- Optimize for channel ROAS without understanding margin or repeat purchase
- Use generic product ads that could belong to any brand in the category
- Make you buy a full package when one channel is the real bottleneck
Our Approach
- Built for DTC and ecommerce CPG brands that need growth, not just brand activity
- A la carte services. Paid media, email/SMS, creative, or the full system
- Channel strategy shaped around how the product is bought, used, reordered, or gifted
- Creative that clarifies the product, the proof, the offer, and the customer moment
- Reporting tied to CAC, MER, AOV, repeat purchase, LTV, and contribution margin
- Senior strategists on every account, not layers of account management
Our Clients Love Us, and You Will Too
“The most talented group of marketers I have ever worked with.”
I have worked with several agencies, and Sweat Pants is the only one I have trusted enough to work with twice. They helped scale my previous business and then brought the same level of expertise to SMB Deal Hunter. Their team is the most talented group of marketers I have ever worked with.
Helen Guo
Co-Founder, SMB Deal Hunter
“Working with them is a no brainer.”
They are the BEST around when it comes to email strategy, design & execution. They are incredibly responsive & always go the extra mile. Our email results improved right away and have only continued to get better.
Melissa Ehrlich
VP of Marketing, Hustle Butter
“Hands-down the best we have worked with.”
Over the years, we have worked with a number of different agencies on our email marketing program. Devyn, Eric, and the team at SWPA are hands-down the best we have worked with, both in terms of strategy and execution.
Andrew Bernstein
Co-Founder & CEO, Kinder Beauty
Proven Results Across Consumer Brands
What This Looks Like in Practice
DTC Snacks
Schoolyard Snacks
$4M to $30M in Under Three Years
Creative testing, search-intent strategy, subscription optimization, and LTV-based media buying helped Schoolyard Snacks scale into an exit.
$30M
annual revenue
Beverage
Drink Jin+Ja
$300K to $6M in Annual Revenue
We rebuilt the ecommerce foundation, turned media credibility into paid acquisition, and built recurring revenue systems for a functional beverage brand.
20x
revenue growth
Home Goods
Coop Home Goods
ROAS Improved From 140% to 265%
We replaced rigid account management with targeting, creative iteration, and daily optimization that helped position the brand for a successful exit.
265%
ROAS
Consumer Products
BombTech Golf
$1M to Nearly $8M in Two Years
Founder-led creative, community building, early ad-format testing, and disciplined acquisition helped BombTech build the foundation for an exit.
7x-13x
ROAS range
Fit Check
We're Selective. You Should Be Too.
We turn down brands we do not think we can move the numbers for. Here's how to know if we're right for each other.
Good fit if...
Probably not a fit if...
What You're Probably Wondering
What does a CPG marketing agency do?
A CPG marketing agency helps consumer packaged goods and consumer product brands acquire customers, improve retention, build creative, and grow revenue across channels. Sweat Pants Agency focuses on DTC and ecommerce CPG growth through paid media, email/SMS, performance creative, and offer strategy.
Do you only work with food and beverage CPG brands?
No. We work with CPG and CPG-adjacent consumer brands across food, beverage, wellness, beauty, home, personal care, apparel, and specialty products. The common thread is ecommerce growth, not a single shelf category.
Can we hire you for just one service?
Yes. You can hire us for paid media, email/SMS, performance creative, or full-funnel growth. We do not force every brand into the same package.
How are you different from a shopper marketing or packaging agency?
Shopper and packaging agencies can be great when the goal is retail presence, packaging, trade activation, or in-store retail work. We are strongest when a CPG brand needs ecommerce revenue, paid acquisition, lifecycle revenue, creative testing, and offers to work together.
What size CPG brands do you work with?
We work best with DTC and ecommerce consumer brands doing roughly $3M-$100M+ in annual revenue. The fit depends on the business model, margin, channel mix, and how much leverage exists in paid media, lifecycle, creative, or offer strategy.
Do you work month-to-month?
Yes. Most engagements are flexible and built to earn the next month. No setup fees, no annual lock-in, and we will tell you if we do not think we can move the numbers.
Want a CPG Marketing Team You Can Hire the Way You Need?
Start with paid media, email/SMS, creative, or the full system. We will tell you where we think the biggest lift is before you commit.
