How quickly can we see results?

Most clients see meaningful improvements within 30-60 days once we've audited, restructured, and launched optimized campaigns. Some see wins faster — we've turned around accounts in weeks. Timeline depends on your starting point.

Do you handle creative production or do we need to provide that?

We handle everything. Static ads, video, scripted UGC, founder-led concepts. Creative is included in our Growth and Full-Service packages. If you have an in-house team, we can collaborate.

What metrics do you optimize for?

Business metrics, not platform vanity. NC-CPA (new customer acquisition cost), NC-ROAS, MER (marketing efficiency ratio), and LTV. We use Meta's reporting, but the conversation is always about your P&L.

Can you help with landing page optimization?

Yes. Meta ads are only half the equation. Our Full-Service package includes landing page optimization and A/B testing. Even in our Starter and Growth packages, we'll flag obvious post-click leaks.

What's the onboarding process like?

1-2 weeks. Discovery call, account audit, creative analysis, then a custom strategy. First campaigns launch shortly after. No setup fees.

Meta Advertising Agency

The Meta Agency Behind Multiple INC #1 Fastest-Growing Brands.

We help DTC and subscription brands scale Meta profitably by fixing what most agencies get wrong. Creative. Strategy. Measurement. All built for how Meta actually works today.

Let's Talk

Meta Premium Partner · $350M+ in managed spend

$2B+revenue generated$350M+ad spend managed3.5+ yrsavg client tenure

Currently accepting 3 new clients this month

Trusted by Founders Scaling Serious Brands

The Wake-Up Call

Most Brands Are Still Buying Meta Like It Used to Work.

Meta has changed. Most agencies have not. Many teams are still running playbooks built for a very different platform. Over-engineered account structures. Endless micro-tweaks. Overconfidence in tactics that stopped mattering years ago.

It's not a tactical problem. It's a strategy problem.

Our Approach

Creative Is the Targeting Now.

The brands that win today aren't the ones with the most complicated setups. They're the ones whose creative speaks directly to the right buyer. That's not a trend. That's how Meta works now.

Before a single ad is scripted, we go deep.

We analyze customer reviews and objections.
We study surveys and post-purchase data.
We read ad comments and support conversations.
We break down winning and losing ads.
We map competitor positioning and creative patterns.
We pull patterns from top-performing ads across Meta, including our own portfolio.

This work gives us clarity before we spend a dollar. It allows us to script ads with a much higher hit rate than trial-and-error testing.

We know how to do more with less.

Founder-led and UGC-style scripting when it makes sense.
Actors when it adds leverage.
Heavy focus on structure, pacing, and editing.
AI-assisted workflows without AI-looking ads.

The goal isn't volume for volume's sake. The goal is informed volume.

We test with intent.

Protecting strong concepts instead of over-tweaking them.
Killing ideas quickly when the signal is clear.
Letting winners breathe instead of optimizing them to death.

Most teams iterate themselves into mediocrity. They tweak a hook, then a line, then a slightly different CTA. Eventually every ad looks the same. And performs the same.

How We Run Meta Ads

Four Phases. One Engine.

Research & Insight

We start with customer truth, not assumptions. Reviews, surveys, ads, competitors, and real data shape every decision before anything is built.

Creative Development

Ads are designed to stop the scroll, communicate clearly, and drive action. Creative is the primary lever for performance on Meta today.

Testing & Iteration

We test with intent. Clear hypotheses, fast signal detection, and a bias toward new concepts over endless micro-tweaks.

Scaling & Measurement

We scale what works without breaking it and measure success using business outcomes, not vanity metrics or platform noise.

We Optimize for the Business, Not the Dashboard

NC-CPANC-ROASBlended ROASMERIncrementalityScale efficiency over time

Why $3M-$100M+ DTC Brands Stay 3.5+ Years

“Best growth team I've ever seen.”

If you have a chance to hire Sweat Pants Agency, you need to. They are easily the best growth team I've ever seen. They spend the time getting to know your customers and it shows in every campaign.

Ryan Hogan

Co-Founder, Hunt A Killer

“Except for Sweatpants.”

I hate marketing agencies. They all suck… except for Sweatpants. Most agencies are filled with middling talent and are full of process for the sake of process. Eric and his team are the rare exception.

Alice Li

Co-Founder, First Day

“Key to our success.”

Sweat Pants Agency has been with us since the beginning, and they've been key to our success. They're an amazing partner that genuinely cares about the outcome, not just the deliverables.

Cherie Kloss

Founder, Snapnurse

Featured Case Studies

What This Looks Like in Practice

Specific brands. Specific levers we pulled. Specific results their P&Ls saw.

Subscription · Outdoor

Mountain Gazette

From 3,000 to 30,000+ subscribers.

The setup

A bi-annual print magazine fighting limited inventory, seasonal demand, and DTC math that didn't work for most agencies.

What we did

A 90-day Meta sprint hit 267% over goal. The 3.5-minute viral video ad pulled 40M+ views and rewrote their subscription playbook.

Read full case study

The result

10x

subscriber growth

Fit Check

We're Selective. You Should Be Too.

We turn down brands we don't think we can move the numbers for. Here's how to know if we're right for each other.

Good fit if...

You're a DTC or subscription brand doing $3M-$100M+ in revenue

You're spending $20K+/month on Meta and want to scale without losing efficiency

Your previous agency was good at execution but bad at strategy

You want a team that owns the outcome, not just the dashboard

You want month-to-month flexibility and senior strategists running your account

Probably not a fit if...

You're spending under $20K/month on Meta

You want generic playbooks copied from someone else's brand

You expect retargeting to be your primary growth channel

You want the cheapest agency available

You're not ready to invest in fresh creative every week

What You're Probably Wondering

Three things. (1) We're a Meta Premium Partner with $350M+ in managed spend. (2) Senior-only team — 5+ years average experience. (3) We treat Meta as a creative-driven channel, not a targeting puzzle. Most agencies still over-engineer account structure. We invest the same energy into research, scripting, and creative testing.

Let's Talk