We help DTC and subscription brands scale Meta profitably by fixing what most agencies get wrong. Creative. Strategy. Measurement. All built for how Meta actually works today.
Trusted by Founders and Operators Scaling Serious Brands
That approach worked years ago.
It does not work the same way now.
Today, Meta performance is driven by creative quality, real research, and disciplined decision-making. Not hacks.
If your Meta results feel fragile, inconsistent, or capped, it is rarely a budget problem.
It is a strategy problem.
The brands that win today are not the ones with the most complicated setups. They are the ones whose creative speaks directly to the right buyer.
That is not a trend.
That is how Meta works now.
Meta rewards ads that hold attention, communicate value clearly, and generate real downstream action. The algorithm learns from outcomes, not from clever account architecture.
This is why creative quality is now the primary lever in performance.
Most Meta agencies still obsess over audiences, bids, and small optimizations on ads.
These are all tools for scaling but ultimately much smaller levers when it comes to your account succeeding.
Meta performance today is driven by creative systems, deep research, and clear decision-making. That is where we focus.
We Research.
This work gives us clarity before we spend a dollar.
It allows us to script ads with a much higher hit rate than trial-and-error testing.
Built for Scale
The goal is not volume for volume’s sake.
The goal is informed volume.
Most teams iterate themselves into mediocrity.
They tweak a hook.
Then a line.
Then a slightly different CTA.
Eventually, every ad looks the same.
And performs the same.
Performance now favors creative diversity, fresh personas, and distinct concepts. Not micro-iterations of a tired idea.
Iteration matters.
But only when it is done with intent.
Too many agencies over-index on retargeting.
For most brands, the biggest performance gains come from prospecting. That is where the largest gap between CAC and LTV exists.
If you are not consistently acquiring new customers, everything else eventually stalls. Email plateaus. Retargeting pools shrink. Growth slows.
We design Meta strategies that prioritize net-new customer acquisition, demand creation, and creative-led prospecting at scale.
Retargeting still exists.
It is just not where real growth comes from.
We Optimize for the Business, Not the Dashboard
We focus on what actually grows the business.
Dashboards do not grow companies.
Decisions do.
We helped Completing the Puzzle cut CAC by 39% while scaling daily spend nearly 8× during their peak December season. We did it with high-clarity negative-hook creative (“Stop buying puzzles”) and disciplined scaling—without deeper discounts.
Subscribers Per Day
We helped Tearribles grow revenue 52% in 3 weeks by fixing Facebook ad creative to clearly communicate the product’s core benefit. As spend increased into Black Friday, CPA dropped 24% and ROAS improved 31%.
Revenue Growth
We helped a premium pet brand break through a retargeting ceiling by rebuilding their Meta strategy around “budget surfing” and disciplined creative testing. In 10 months, we scaled spend 6.7x, improved ROAS +10.8%, and grew monthly net profit from $114K to $563K.
Revenue Growth
We helped Mountain Gazette grow from 3,000 to 30,000+ subscribers by using high-performing Meta creative and a flexible “traffic light” scaling system—without discounting. A founder-led 3.5-minute video went viral (40M+ views) and powered a 90-day sprint that hit 267% over goal.
Subscriber Growth
Mountain Gazette, a bi-annual outdoor magazine focused on mountain culture, came to us with ~3,000 subscribers in January 2022. Despite producing exceptional content and stunning photography, they faced significant growth barriers:
Subscriber Growth
We start with customer truth, not assumptions. Reviews, surveys, ads, competitors, and real data shape every decision before anything is built.
Ads are designed to stop the scroll, communicate clearly, and drive action. Creative is the primary lever for performance on Meta today.
We scale what works without breaking it and measure success using business outcomes, not vanity metrics or platform noise.
We test with intent. Clear hypotheses, fast signal detection, and a bias toward new concepts over endless micro-tweaks.
At Sweatpants Agency, we transform your campaign budget into explosive growth. As the agency behind multiple INC #1 fastest-growing brands, our $350M+ in ad spend powers results that dominate on Meta, Google, TikTok, LinkedIn and more.
Three things:
(1) Sweat Pants Agency is a Meta Premium Partner with $350M+ in managed spend—we’ve proven ourselves at scale.
(2) Our team is senior-only (5+ years experience average, <0.5% acceptance rate).
(3) We optimize for real profitability (NC-CPA, MER, LTV), not just in-platform ROAS that makes agencies look good. We build custom strategies, not cookie-cutter playbooks.
Most clients see improvements within 30-60 days once we’ve audited, restructured, and launched optimized campaigns. Some see wins faster—we’ve turned around accounts in weeks. Timeline depends on your starting point: if your account is broken with poor creative and structure, we can often find quick wins. If you’re already optimized, growth comes from systematic testing and scaling.
We handle everything—static ads, video, scripted UGC, all designed to convert. Our Growth and Full-Service packages include creative production and testing. If you have an in-house creative team, we can work with them. If not, we’ve got you covered. Creative is the backbone of Meta success, so we invest heavily in producing winners.
We optimize for metrics that matter to your business: NC-CPA (new customer acquisition cost), NC-ROAS (new customer return on ad spend), MER (marketing efficiency ratio), and LTV (lifetime value). While other agencies chase in-platform ROAS, we focus on blended metrics that reflect true profitability and growth.
Yes. Meta ads are only half the equation—landing pages can make or break your funnel. Our Full-Service package includes landing page optimization and A/B testing. Even in our Starter and Growth packages, we provide recommendations and work with your team to improve conversion rates. We’ve built listicle landing pages, quiz funnels, and unconventional pages that massively outperform traditional product pages.
Onboarding typically takes 1-2 weeks. We start with a deep-dive discovery call to understand your business, customers, and goals. Then we audit your existing campaigns, analyze creative, and build a custom strategy. We set up tracking, restructure campaigns if needed, and launch optimized ads.
Our team of experts live, breathe and geek out on marketing, so you don’t have to.
