- We Are the Marketers Behind Multiple INC #1 Fastest-Growing Companies.
The Only Agency That Built Two INC 500 #1 Brands From Zero
Partner with proven experts to drive explosive growth for your brand. Our tailored strategies fueled Hunt A Killer’s 20,484% growth and SnapNurse’s 146,319% growth. Q2 slots are filling fast.
Trusted By Category Leaders In
- Ecommerce
- DTC
- Subscription
- Apps
- Non Profit
- CBD
- Education
- B2B
Our Clients Love Us, and You Will Too
Our Numbers Speak for Themselves
Client Relationships
Your Digital Marketing Growth Partner
At Sweat Pants Agency, we don’t rely on generic playbooks or surface-level metrics. Instead, we focus on what truly matters driving real, incremental growth for your brand. By identifying the metrics that align with your goals and optimizing every touchpoint, we deliver measurable results that go beyond in-platform ROAS.
- Email & SMS Marketing
Retention is as critical as acquisition. Our team has sent over 4.3 billion emails and 147 million SMS messages, pioneering strategies like post purchase in cycle upsells for subscriptions brands.
DTC Pet Care Brand
This pet care brand was stuck in a cycle of frequent email campaigns, steep discounts, and declining engagement. By cutting campaign volume by 50%, gamifying offers, and refreshing flows with personalized, behavior-driven messaging, we reversed the trend. In just 30 days, revenue per campaign jumped 229%, repeat customer revenue rose 93.1%, and conversion rates improved—all with half the emails and triple the return.
- Meta Adverting
We’re not just Meta experts—we’re industry leaders. As a Meta Premium Partner with over $350M in ad spend, we create custom strategies that go beyond cookie-cutter SOPs. Our approach focuses on creative testing, optimizing toward the metrics that actually matter, and scaling strategies that work for your brand.
A Faith Based Apparel Brand
This brand faced a rising MER of 48%, threatening profitability. By shifting focus to NC-CPA and NC-ROAS, we optimized acquisition costs while maximizing lifetime value. In the first month, MER dropped to 31%, and by the second month, it fell further to 22%, all while scaling the budget significantly.
- Google Advertising
In 2024 alone, we managed $15.4M in Google Ads spend, leveraging our expertise to deliver measurable results. By avoiding the common pitfalls of over-reliance on branded campaigns or poorly optimized Performance Max campaigns, we ensure every dollar works harder for your brand.
A Historic Letter Subscription Brand
This client needed to lower CAC and boost volume during Q4. After analyzing their campaigns and conducting competitor research, we restructured their Google Ads strategy with discrete ad groups and optimized creatives. The result? A 171% YoY increase in conversion value through targeted non-branded keywords.
- LinkedIn Advertising
LinkedIn is the go-to platform for reaching professionals, decision-makers, and businesses with high-value offerings. At Sweat Pants Agency, we specialize in leveraging LinkedIn’s unique ad formats and targeting capabilities to generate qualified leads—not just leads. Whether you’re selling business services with a large deal size or targeting niche industries, we craft campaigns that drive measurable results.
TheGuarantors
TheGuarantors approached us to scale their lead generation efforts while improving lead quality. By leveraging LinkedIn’s Document Ads and precise audience segmentation, we reduced their cost per qualified lead by over 87% while driving more leads than ever before. This strategy not only increased volume but also ensured the leads were highly relevant to their business goals.
- Other Advertising Channels
At Sweat Pants Agency, we stay ahead of the curve by identifying and leveraging emerging advertising channels early in their lifecycle. Whether it’s TikTok, Pinterest, SnapChat, or TapJoy, we bring the same level of rigor and expertise to these platforms as we do to Meta and Google. We don’t believe in a one-size-fits-all approach—our goal is to find the channels that align with your brand and deliver measurable results.
Fortune 50 App Growth
A Fortune 50 company approached us to grow their app downloads as quickly as possible. By leveraging Meta, TikTok, App Samurai and TapJoy, we delivered over 2.2 million app downloads in just one year—42% under budget.
- Creative Services
Great creative is the backbone of successful campaigns. We combine data-driven insights with cutting-edge design to produce static ads, video content, and scripted UGC that drive performance.
A DTC Estate Planning Kit
Despite working with an expensive creative agency for a year, this client struggled with high CACs. We analyzed existing creative patterns and competitor trends to produce an initial round of three new ads. All three outperformed their targets, with one ad continuing to drive results nearly a year later.
- Landing Pages
Your landing page can make or break your funnel. We specialize in creating high-converting pages that challenge conventional “best practices,” from quiz funnels to listicles.
Mountain Gazette
When Mountain Gazette approached us, they struggled to make DTC work with low-converting product pages. We created a listicle landing page titled “5 Reasons NOT to Try,” which became their #1 driver of conversions, acquiring over 64k customers.
Scaling Brands with Proven Strategies That Deliver Real Growth
At Sweat Pants Agency, we’re the only agency behind two INC #1 fastest-growing companies from scratch. Our custom marketing solutions consistently deliver measurable, exceptional results.
Challenge
After working with Sweat Pants Agency during their initial growth phase, Kitty Poo Club hired a new CMO who decided to try other agencies. Unfortunately, after three agencies, they were unable to replicate the success they had with us.
Approach
We overhauled their campaigns by launching scripted UGC, consolidation campaign structures, assisted with AB testing on their landing pages and came up with a more structured creative testing method for them.
Results
- Reduced CAC by 29% within two months.
- Delivered the highest net positive subscription month in 14 months.
- Creative Services, Landing Pages, Meta Advertising
- eCommerce, Subscription
Challenge
SubSummit had worked with multiple agencies but struggled with poor creative, tracking issues, and ineffective targeting.
Approach
We deployed a multi-channel strategy across Meta, Google, and LinkedIn Ads. By leveraging custom audiences and third-party data, we improved targeting precision.
Results
- Consistently grew SubSummit by 20% YoY for over four years.
- Improved lead quality and overall campaign efficiency through optimized tracking and targeting.
- Creative Services, Google Ads, LinkedIn Ads, Meta Ads
- B2B, Conferences
Challenge
SMB Deal Hunter, a newsletter that shares top business deals and educates readers on buying, financing, and acquiring businesses, wanted to: 1) increase sign-ups from accredited investors and 2) drive more interest in their one-on-one services.
Approach
To attract more accredited investors, we updated tracking to optimize for accredited sign-ups and refined the creative & landing pages to speak to this audience. For the one-on-one services, we split the funnel to promote scheduled calls directly to qualified leads.
Results
- Increased accredited users to 48% of total sign-ups.
- Reduced cost per accredited user by 52% compared to the previous agency.
- Achieved three consecutive record months of growth for one-on-one services.
- Creative Services, Meta Advertising
- B2B, Education
Challenge
Implant Ninja provided online continuing education for dentists but faced declining results due to ripped content and inefficient strategies.
Approach
We reoriented their strategy by selling books upfront ($150–$250/book) as an entry point and upselling courses on the backend while running occasional course sales.
Results
Achieved over a 500% initial ROAS selling books upfront, driving record revenue growth for the business.
- Creative Services, Meta Ads
- B2B, eCommerce, Education
Challenge
A Fortune 50 company needed to scale app downloads as quickly as possible while maintaining efficiency across multiple advertising channels.
Approach
We leveraged Meta Ads, TikTok, App Samurai, and TapJoy to create a multi-channel strategy focused on driving installs at scale while staying under budget.
Results
Delivered over 2.2 million app downloads in one year, coming in at 42% under budget.
- Meta Ads, TikTok Ads
- Apps
Challenge
SnapCare wanted to acquire nurses with specific specialties in Atlanta while building awareness of their app from scratch.
Approach
We developed UGC-style creative assets alongside custom landing pages with email follow-ups and deployed targeted Meta Advertising campaigns.
Results
Acquired over 300k nurses, grew a Facebook group of over 50k nurses, and deployed over 4k nurses simultaneously, helping SnapCare grow into the INC #1 fastest-growing healthcare company.
- Creative Services, Email Marketing, LinkedIn Ads, Meta Ads
- Apps
Challenge
TheGuarantors needed to scale lead generation efforts while improving lead quality for their B2B services.
Approach
We synced HubSpot events with ad platforms for better tracking and leveraged LinkedIn Document Ads and precise audience segmentation to target decision-makers effectively.
Results
Reduced cost per qualified lead by over 87%, driving the highest volume of leads ever achieved for the brand.
- Google Ads, LinkedIn Ads, Meta Ads
- B2B
Challenge
NokBox approached us in July 2023 with $3.6M in revenue but wanted to accelerate growth while lowering CAC.
Approach
We optimized Meta and Google Ads campaigns while enhancing creative assets and email marketing strategy.
Results
- Lowered CAC by 23% within two weeks, enabling rapid scaling.
- Sold over $32M, adding 218k customers, as of January 2025.
- Creative, Email Marketing, Google Ads, Meta Ads
- CPG, eCommerce
Challenge
The CEO of Mountain Gazette wanted to prove that print media could thrive as a DTC channel after purchasing the magazine in 2022.
Approach
We developed a high-converting listicle landing page and optimized campaigns for first-order profitability using Meta and Google Ads.
Results
Acquired over 64k customers, with 32k active paying subscribers, proving print can succeed in DTC.
- Creative, Google Ads, Landing Pages, Meta Ads
- eCommerce, Subscription
Challenge
Schoolyard Snacks (formerly The Cereal School) needed to scale revenue while regaining efficiency in their campaigns.
Approach
We focused on improving ROAS through creative testing and campaign optimization on Meta and Google Ads.
Results
- Scaled revenue to over $30M+ annually within two years.
- Improved ROAS by 34%, leading to the founder making the Forbes 30 Under 30 list and selling the business in 2023.
- Google Ads, Meta Ads
- CPG, eCommerce
Challenge
Hunt A Killer was a brand-new concept in 2015 with zero customers. They needed to scale quickly while maintaining profitability.
Approach
We scaled them to 8-figures in their first 13 months. After trying another agency, they returned to us to double their business in 90 days. We achieved this in just 34 days by reducing CAC and optimizing campaigns across platforms.
Results
- Reduced CAC by 37% while adding over 30,000 paying subscribers.
- Hunt A Killer became the INC #1 fastest-growing consumer brand in 2020 and sold to What Do You Meme in 2024.
- Creative, Email Marketing, Google Ads, Landing Pages, Meta Ads
- Subscription
Challenge
AppyHour approached us in January 2023 after working with another agency that failed to achieve a sustainable CAC.
Approach
Within weeks, we optimized their campaigns, focusing on creative testing and refining targeting across Meta and Google Ads.
Results
- Reduced CAC by 39.7% within weeks.
- Over two years, CAC dropped an additional 16.5%, while adding 10,000 paying subscribers.
- Creative, Google Ads, Landing Pages, Meta Ads
- eCommerce, Subscription
What Sets Sweat Pants Agency Apart
Proven Results
We’re the only agency behind multiple INC #1 fastest-growing brands. Our campaigns have driven billions in revenue for our clients.
We Only Hire the Best
Most agencies hand your account to junior staff or interns. Not us. Our average team member has over 5 years of experience, and we hire less than 0.5% of applicants. Every hire undergoes rigorous testing before joining full-time.
Radical Transparency
We don’t sugarcoat things or hide behind vague updates. Whether things are going great or need adjustment, we communicate openly about challenges, solutions, and timelines.
We Focus on What Matters
Forget vanity metrics or optimizing for just in-platform ROAS. We prioritize the metrics that drive real incremental growth—so you see meaningful results.
Custom Strategies That Work
Many agencies rely on rigid SOPs that don’t adapt to your brand. We use a toolbox of proven strategies, customizing them based on what works best for your business.
We’re Marketers First
We’re not just button pushers tweaking ad platforms. We take the time to understand your customers deeply, craft creative that hooks them in, and build campaigns that scale sustainably.
Why Top Brands Choose Sweat Pants Agency
Tired of agencies that overpromise and underdeliver? At Sweat Pants Agency, we set a higher standard with expert talent, customized strategies, and a relentless focus on measurable growth.
Other Agencies
- Generic Case Studies
- Junior staff or interns manage day-to-day
- Outsource key components
- Set it and forget it approach
- Vague updates and metrics
- Over-reliance on rigid SOPs
- Focus on surface-level metrics
Sweat Pants Agency
- Proven track record with INC #1 companies
- Experts handle your account
- Full-service, in-house team
- Data-driven, constantly optimizing
- Transparent communication & reporting
- Customized strategies for your brand
- Focus on the metrics that matter
Our Partners
Frequently Asked Questions
What type of businesses do you work with?
We are diverse marketers.
We are the marketers behind the INC #1 fastest growing consumer product in 2020, the INC #1 fastest growing healthcare company in 2022, and over 2.2M app downloads for a Fortune 50.
We have succeeded in DTC, B2B, apps, and more. We even have one of the biggest Oculus apps as a client.
Can you adapt to our brand voice?
We love the challenge of speaking the language of your customers. We take all brand standards seriously and are highly adaptive.
We have several copywriters on our team and have worked on a wide range of brands. From serious to cheeky. If we can’t adapt to your brand voice or we believe it will be a challenge for us, we’ll let you know.
How do you like to communicate?
Our preferred method of communication is a combination of phone calls, email, loom videos, and Slack. However, we are flexible and willing to adapt to your style of communication.
How quickly can you get started?
There are times when we have several people on our waiting list. Other times, when we can onboard and launch a campaign in as little as a couple of days. This depends on seasonality, demand, and many other factors.
What does your onboarding process look like?
Most agencies charge for onboarding. We don’t. We look at onboarding as a time for us to learn about you, your brand, and your customers. It is a time for us to come up with a strategy.
While we are fairly flexible about when we take over accounts, we do prefer to have at a minimum 1-2 weeks of onboarding time. This gives us time to ensure we have access to everything we need and have a solid plan in place before launching.
Ready for our marketing experts to boost your performance?
Our team of experts live, breathe and geek out on marketing, so you don’t have to.
