Sweat Pants Agency

Telehealth Marketing Agency

Telehealth Marketing That Actually Converts. And Stays Compliant.

We help telehealth brands grow with high-performing email + retention systems and paid acquisition strategies built for a funnel-based, compliance-sensitive industry.

$350M+ in managed spend. The team behind multiple INC #1 brands

$2B+revenue generated$350M+ad spend managed3.5+ yrsavg client tenure
Currently accepting 3 new clients this month

Trusted by Leading Telehealth Companies

The Telehealth Reality

Telehealth Isn't Normal Ecommerce

You are not just selling a product. You are asking someone to make a high-trust decision across a multi-step patient journey.

Trust you with their health

Understand a new model of care

Complete a multi-step funnel, not just add to cart

Stick around long enough for LTV to actually work

We know how to build around that.

Service Approach

What We Do for Telehealth Brands

Email + SMS Strategy, Design, and Execution

We build lifecycle systems that feel high-trust, medically appropriate, premium, and conversion-driven without sounding like spam or crossing claims boundaries.

  • Welcome + onboarding flows
  • Education-led nurture for first-time patients
  • Abandoned checkout + lead recapture
  • Refill, continuity, and resubscribe systems
  • Churn prevention + winback
  • Segmentation built around behavior + funnel stage

Compliance-Aware Marketing Infrastructure

Telehealth has rules most agencies ignore until it becomes a problem. We build systems around the constraints from day one.

  • HIPAA considerations, especially tracking + pixel usage
  • Claims language constraints
  • Platform approval risks
  • Trust-first creative that avoids too-good-to-be-true messaging
  • Performance-first infrastructure designed to win without crossing lines

Funnel-Based Retention That Fits Telehealth Reality

Telehealth is not buy once and leave. We match retention to the full patient journey with education and what-to-expect messaging.

  • Consultation -> plan -> subscription
  • Paid acquisition -> qualification -> conversion
  • Outcomes -> continued engagement -> LTV
  • Messaging that reduces drop-off and increases continuation

Paid Media Management

We run telehealth paid media through multiple conversion paths while respecting platform restrictions and claim-safe language.

  • Online purchase flows
  • Book-a-visit flows
  • Phone call / lead -> close funnels
  • Creative built around trust, education, and intent

How We Build Telehealth Growth Systems

Four Phases. One Patient-Centered Engine.

01

Map the Patient Journey

We start with the real funnel: quiz behavior, purchase paths, intake completion, approval status, refill timing, churn risk, and patient questions.

02

Build the Lifecycle System

Flows, campaigns, SMS, segmentation, and creative get rebuilt around patient status and the next best step, not generic ecommerce automation.

03

Launch Compliant Acquisition

Paid media, landing pages, and creative are structured around claim-safe language, platform guardrails, and conversion paths that match how telehealth buyers decide.

04

Scale Through LTV

We keep improving onboarding, continuation, refill, winback, and education so CAC has room to work and patient relationships compound.

We Optimize for the Patient LTV, Not Platform ROAS

NC-CACPatient LTVApproval rateContinuation rateRefill rateBlended MER

Why Telehealth Brands Choose Us

Other Agencies vs. Our Approach

Most agencies treat telehealth like regular ecommerce. That is exactly where performance starts leaking.

Other Agencies

  • Generic ecommerce playbooks
  • Ignore compliance until problems happen
  • Weak retention systems
  • Over-index on acquisition
  • Copy/paste flows + ugly design
  • No understanding of patient psychology

Our Approach

  • Funnel-first approach built for telehealth conversion paths
  • High-trust retention systems that scale LTV
  • Designed + branded lifecycle campaigns
  • Experience across telehealth categories
  • Meta ads experience in both purchase + phone funnels
  • Built to win in competitive markets

Our Clients Love Us, and You Will Too

Key to our success.

Sweat Pants Agency has been with us since the beginning, and they have been key to our success. They are an amazing partner that genuinely cares about the outcome, not just the deliverables.

Cherie Kloss

Cherie Kloss

Founder, Snapnurse

Best growth team I have ever seen.

If you have a chance to hire Sweat Pants Agency, you need to. They spend the time getting to know your customers and turn that into efficient and effective marketing.

Ryan Hogan

Ryan Hogan

Co-Founder, Hunt A Killer

Except for Sweatpants.

I hate marketing agencies. They all suck except for Sweatpants. Eric and Landon are rare partners who care as much about your company as you do.

Alice Li

Alice Li

Co-Founder, First Day

Fit Check

We're Selective. You Should Be Too.

We turn down brands we do not think we can move the numbers for. Here is how to know if we are right for each other.

Good fit if...

You are a telehealth, digital health, GLP-1, Rx skincare, virtual clinic, or healthcare subscription brand
Your funnel has quiz, intake, booking, purchase, phone, approval, or subscription steps
You need email, SMS, paid media, creative, and retention working as one system
Compliance, claims language, and platform approval risk matter to your growth
You want month-to-month flexibility and senior strategists running the work

Probably not a fit if...

You want generic ecommerce flows copied into a healthcare funnel
You are not ready to invest in trust-building creative and patient education
You only care about platform-reported ROAS, not patient LTV and blended CAC
You want aggressive claims that could create compliance or ad-account risk
You want the cheapest agency available

What You're Probably Wondering

How is telehealth marketing different from ecommerce?

Telehealth is more funnel-based and trust-driven. It usually requires more education, tighter compliance controls, and stronger backend retention to make CAC work long-term.

Can you run Meta ads for telehealth companies?

Yes, we have supported telehealth brands running Meta for both online purchase funnels and phone-call driven funnels. We build around platform restrictions and compliance-aware messaging.

Do you help with email + SMS?

Yes, it is our strongest channel in telehealth. We build and manage complete retention programs including strategy, design, copy, segmentation, and testing.

Do you have telehealth case studies?

We have supported brands like Bala Health, TrimRx, Cottonball, NutriSense, and DirectMed, and more. We can also walk through results live on a call.

Do you work month-to-month?

Yes, most engagements are flexible and built to earn results continuously.

How do you measure success for a telehealth brand?

Patient-LTV metrics, not platform-reported ROAS. We track new-customer CAC, approval rate (intake to active patient), continuation and refill rate, blended MER, and contribution to total revenue. ROAS in isolation is meaningless when you have qualification steps after the click.

Want a Telehealth Marketing Team That Understands Funnels, Compliance, and Retention?

Let's build a growth system that converts and keeps patients long enough for LTV to win.

Free strategy before you commitNo setup feesMonth-to-monthWe tell you if we are not a fit