Pet Marketing Agency
Pet Marketing Built for DTC Brands That Want to Scale.
We help pet toys, litter, food, treats, supplements, CBD, accessories, and premium pet product brands grow with paid media, lifecycle, and creative built around how pet owners actually buy.
$350M+ in managed spend. The team behind multiple INC #1 brands.
Trusted by Pet Brands That Care About Growth
The Pet Buyer
You're Selling to Someone's Love for Their Pet
That is the category truth. Whether you sell toys, litter, treats, food, supplements, accessories, or a premium product for the home, the buyer is asking a simple question: will this make life better for my pet, my home, or my routine?
Pet parents buy with emotion, then justify with proof.
The product has to feel safe, useful, and worth bringing into the home.
Strong creative makes the pet, the benefit, or the outcome easy to understand quickly.
The follow-up has to respect the buying cycle, whether it is a toy, litter, food, furniture, or treats.
Our job is to turn that trust into measurable growth.
Service Approach
Hire Us for the Work You Actually Need
Some brands need email. Some need paid media. Some need better creative. Some need one senior team across the whole funnel. We can work a la carte or as your full growth partner.
Email + SMS
Lifecycle marketing for pet brands that need better revenue from the audience they already have. Hire us for email and SMS only, or connect it with paid media and creative when you are ready.
- Klaviyo strategy, copy, design, buildout, testing, and reporting
- Welcome, browse, cart, post-purchase, winback, and replenishment flows
- Campaign calendars that balance education, product moments, and sales
- Segmentation by buyer behavior, product, pet type, and order history
- SMS that supports the lifecycle instead of blasting the list
- Available as a standalone email/SMS engagement
Paid Media
Meta, Google, and TikTok management for pet brands that want acquisition tied to real business results. We can run paid media as a standalone service or as part of a larger growth system.
- Meta, Google, TikTok, YouTube, and retargeting strategy
- Creative testing plans built around pet-owner motivations
- Shopping, search, and demand capture for high-intent buyers
- Budget allocation across prospecting, remarketing, and retention support
- Reporting that connects CAC, MER, AOV, and revenue quality
- Landing pages, advertorials, and comparison pages built in as a bonus
- Available as a standalone paid media engagement
Performance Creative
Creative strategy and production guidance for pet products that need to be understood quickly. We focus on the promise, the proof, and the pet-owner moment that makes someone care.
- Ad concepts, hooks, scripts, briefs, and static creative direction
- Product demos for toys, accessories, litter, treats, and premium products
- UGC briefs that feel like real pet-owner moments
- Persona-led angles (picky eaters, training, aging pets) matched to the product that keeps them buying
- Offer and message testing across angles, proof points, and objections
- Creative feedback loops tied to paid media performance
- Available as creative strategy support or paired with paid media
Full-Funnel Growth
For brands that want one team across the whole growth engine, we connect paid media, lifecycle, creative, and offer strategy so each channel makes the others stronger.
- Channel strategy across acquisition, retention, and offers
- Subscription and offer design: prepaid plans, first-to-second order retention, and discounts that keep a premium brand premium
- Shared testing roadmap across ads, email, SMS, offers, and landing pages
- Weekly decision-making around what to scale, pause, or rebuild
- One senior team watching the same numbers across the funnel
- Flexible scope if you want to start with one service and add more later
Ads That Sold
Real Pet Ads. Real Customers.
A few of the top-performing videos we have run for pet brands. Founder stories, objection handling, and the moment a pet owner sees their own problem on screen.
Dog feeder brand
Price objection, turned into an apology
One of the account's top-selling video ads
Dog bowl brand
The same apology format, rewritten for pug parents
A winning structure carried to a new brand
Pet food subscription
Founder story about an aging dog
Hundreds of new customers
Dog enrichment brand
A funny POV: the dog sprints, the owner sits
The account's top-spending prospecting video
Cat litter subscription
Founder-led problem and solution
Lead acquisition ad for the account
Our paid media programs come with the pages the ads send people to: advertorials, listicles, and offer pages written for how pet owners decide. Scroll inside any page to see the whole thing.
Advertorial · Pet food subscription
Picky-eater angle for cold traffic
Breed advertorial · Fresh dog food
One breed, one problem, one bowl
Listicle · Dog toy brand
Reasons-why presell before the product page
Offer page · Cat litter subscription
Build-your-box flow with the first-box offer up front
Bundle builder · Pet food subscription
Recipe and box-size picker with subscribe as the default
Product page · Dog enrichment brand
High-ticket kits compared side by side
How We Build Pet Brand Growth Systems
Four Steps. Scoped to the Work You Need.
01
Learn the Product and Buyer
We study what you sell, who buys it, why they care, and what proof they need before they trust it with their pet.
02
Choose the Right Scope
You can hire us for email, paid media, creative, or the whole growth system. We shape the plan around the work that will move the business first.
03
Launch the Work
We build and launch the campaigns, flows, creative tests, and reporting rhythm with the same senior team driving the strategy.
04
Improve What Works
We use performance data and customer response to decide what to scale, what to rewrite, what to cut, and what to test next.
We Optimize for Business Math, Not Platform ROAS
Why Pet Brands Choose Us
Other Agencies vs. Our Approach
You should not have to buy a bloated package just to get the channel you need fixed.
Other Agencies
- Force you into a bundled retainer even if you only need one channel fixed
- Treat pet products like ordinary ecommerce products
- Write copy for features before understanding why pet owners care
- Run ads and email as separate workstreams with separate strategy
- Report channel numbers without explaining what changed in the business
- Make you educate the agency on the basics of your category
Our Approach
- A la carte services. Email, paid media, creative, or all of it together
- Messaging built around pet-owner love, trust, proof, and product fit
- Channel strategy shaped around your product type and buying cycle
- Email, paid media, and creative can work together without requiring a bloated scope
- Reporting tied to CAC, MER, AOV, repeat purchase, and revenue quality
- Senior strategists running every account, not a 22-year-old buyer
Pet Brand Results
Behind Every Static, a Number That Moved
Every ad behind this section ran for a pet brand we manage. Here is what that work added up to for two of them.
2x+
Email and SMS revenue, year over year
Premium dog feeder brand
Record
Best month in the brand's history
Premium dog feeder brand
25%+
More active subscriptions in six months
Pet food subscription brand
Record
Most new subscribers in a month in over a year
Pet food subscription brand
Emails That Sold
Email Pet Owners Actually Open
Launches, sales, and brand stories from pet brands on our email program. Scroll inside any email to see the full design.
What Pet Brand Founders Tell Us
“I promise you!”
We are moving all of our media buying back to Sweat Pants Agency. Eric managed our account for our first four years. You are going to really enjoy working with him. I promise you!
Chad Kauffman
Founder, Kitty Poo Club
“Great at what you do.”
Performance is the goal. You guys are great at what you do, and I trust you to keep doing what's best for the brand.
Pavan Bapu
Founder, Houndsy
“Seeing sales go back up.”
Seeing sales go back up. Great job! I love the voiceover one. Very fast work, thank you!
Debra Mastic
Founder, Fluff Trough
“Overall top work.”
This is a great walkthrough. Happy to go with everything you have suggested. Overall top work, and really happy for you to push on with the direction you have laid out.
Harry Adolphus
Founder, Rigby
“The creative looks awesome!”
The creative looks awesome! I really like the voiceovers. It will be super interesting to see what people respond to.
Meghan Wolfgram
SwiftPaws
“More than a partner.”
Sweat Pants Agency doesn't just run ads, they understand your customers and create campaigns that resonate. Their ability to scale efficiently while staying creative has been a game-changer for us. They're more than a partner, they're part of our team.
Francesca Accurso
Digital Marketing Manager, Kitty Poo Club
Proven Results Across Pet Brands
What This Looks Like in Practice
Paid Acquisition
Houndsy
Scaled a Premium Pet Furniture Brand Without Breaking Efficiency
Houndsy sells a high-end piece of furniture that also dispenses kibble. We helped scale Meta by clarifying the product, broadening creative angles, and keeping spend tied to real acquisition efficiency.
6.7x
spend scaled
Performance Creative
Tearribles
+52% Revenue in 3 Weeks for an Interactive Dog Toy
Tearribles is a toy, not a consumable. Three weeks before BFCM, we rebuilt the creative around the toy's core play pattern and product benefit. Revenue rose 52% while CPA fell 24%.
+52%
revenue in 3 weeks
Paid Search
Pet Supplies Brand
+105% Non-Branded Search Revenue Growth
We separated branded from non-branded search to expose what was actually driving demand. Optimizing the right campaigns drove 105% growth on the part of search that compounds, not the part already happening.
+105%
non-branded growth
Fit Check
We're Selective. You Should Be Too.
We turn down brands we don't think we can move the numbers for. Here's how to know if we're right for each other.
Good fit if...
Probably not a fit if...
What You're Probably Wondering
How is pet marketing different from generic ecommerce?
Pet owners are buying for someone they love. That changes the job of the marketing. You still need strong offers, clean funnels, good creative, and disciplined execution, but the message has to earn trust before it asks for the sale.
How do lessons from other pet brands apply to mine?
The process transfers; the selling angle changes with the product. A design-forward feeder sells on how it looks in the home. A toy sells on demonstration. A food or litter subscription sells on the routine it fixes. We start with your reviews, your best and worst ads, and what is already working in adjacent categories, then build the angles that fit how your buyer decides.
Can we hire you for only one service?
Yes. You can hire us for email and SMS, paid media, performance creative, or full-funnel growth. We do not require every pet brand to buy the same package.
Do you work with pet subscriptions and one-time purchase products?
Yes. Kitty Poo Club is a litter box subscription. Tearribles and Swiftpaws are toys. Houndsy is a premium furniture piece that also dispenses kibble. The work changes based on what you sell and how people buy it.
Do you work with pet brands across food, treats, supplements, CBD, and accessories?
Yes. The portfolio includes food, treats, litter, toys, pet CBD, custom accessories, and premium pet products. We are strongest when the brand sells direct-to-consumer and needs better execution across email, paid media, creative, or all three.
What size pet brand do you work with?
We work best with DTC pet brands at $3M-$100M+ in annual revenue. Below $3M, the engagement economics usually don't work for either side. Above $100M, we still help when the team wants senior operators rather than account-management layers.
Do you work month-to-month?
Yes. Most engagements are flexible and built to earn results continuously. No setup fees, no annual lock-in. We turn down brands we don't think we can move the math for.
How quickly can a pet brand expect results?
It depends on scope. Email flow rebuilds and creative refreshes can start showing signal in the first 30-60 days. Paid media usually needs enough testing volume to separate real winners from noise. We care more about building a durable growth system than forcing a fake 30-day promise.
Want a Pet Marketing Team You Can Hire the Way You Need?
Start with email, paid media, creative, or the full system. We will tell you where we think the biggest lift is before you commit.
