The consumer packaged goods industry is more competitive than ever. With over 30,000 new CPG products launched annually and a 95% failure rate within the first year, standing out on crowded shelves and winning consumer attention requires more than just a great product – it demands exceptional marketing execution.
We evaluated dozens of CPG marketing agencies based on verified client results, industry specialization, service capabilities, and client feedback. This guide highlights eight agencies that consistently deliver transformative results for CPG brands at various stages of growth.
Here are the top eight CPG marketing agencies leading the way this year – with Sweat Pants Agency at #1.
| Agency | Best For | Key Strengths | Drawbacks |
|---|---|---|---|
|
Sweat Pants Agency |
Growth-focused CPG brands |
Custom strategy,
full-funnel, senior team |
Boutique size, selective intake |
|
inBeat |
Influencer-driven CPG campaigns |
Influencer network, scalable, data-driven
|
Influencer focus, less traditional media |
|
SociallyIn |
Social-first CPG brands |
Platform-native content, community building |
Social media focus, less full-funnel |
|
The Brandon Agency |
Social & integrated campaigns |
Social media, market research, branding |
Less influencer, regional focus |
|
Avenue Z |
Performance-driven CPG scaling |
Data-driven, retail media, performance focus |
Less brand strategy, performance-focused |
|
The Social Shepherd |
Social media-first CPG growth |
Award-winning creative, paid social expertise |
Social-only focus, premium pricing |
|
310 Creative |
Inbound marketing & digital infrastructure |
Content marketing, marketing automation |
B2B focus, less social/influencer |
|
Blue Bear Creative |
Food & beverage social marketing |
F&B specialization,
in-house production |
Food/bev only, boutique capacity |
The full-funnel growth partner for ambitious CPG brands
Sweat Pants Agency stands out as the only agency behind multiple INC #1 fastest-growing companies, delivering transformative results for CPG brands across food & beverage, health, beauty, and household categories. Unlike traditional agencies relying on junior teams and generic playbooks, Sweat Pants operates with a senior-only staff (less than 0.5% acceptance rate) and custom strategies built specifically for each brand’s unique goals.
Our track record speaks for itself: 20,484% growth for Hunt A Killer and 146,319% growth for SnapNurse, with billions generated in client revenue. In 2025 alone, we drove 3-7x revenue growth for four e-commerce clients through comprehensive email and SMS optimization, with one client achieving 376% year-over-year revenue increase.
Every team member brings 5+ years of specialized experience, ensuring clients work directly with senior strategists who’ve managed eight and nine-figure advertising budgets. Our full-funnel approach combines breakthrough creative with advanced digital targeting across Meta, Google, TikTok, and retail media, while transparent communication and weekly strategy calls treat each client’s success as their own.
Curious how your CPG marketing stacks up? Get a free expert audit.
Influencer marketing specialists for authentic CPG brand connections
inBeat connects CPG brands with vetted content creators through data-driven influencer marketing campaigns. Their platform enables brands to identify, vet, and collaborate with influencers who authentically resonate with target audiences, focusing on measurable engagement and brand lift rather than vanity metrics.
inBeat’s specialized influencer focus, combined with their extensive network of vetted creators and performance-driven approach, makes them ideal for CPG brands building authentic consumer connections. Their dedicated account management ensures personalized attention throughout campaigns, while their data infrastructure proves which partnerships actually drive sales—not just likes. They excel at scaling campaigns from 5-50 influencers simultaneously while maintaining quality control.
Also read: Best Digital Marketing Agencies
Social-first content creators for viral CPG brand moments
SociallyIn specializes in creating thumb-stopping content and building engaged communities for CPG brands. They’ve built their reputation understanding the nuances of platform-native content across Instagram, TikTok, Facebook, and emerging channels, focusing on organic growth and authentic engagement that translates into shelf velocity and brand advocacy.
SociallyIn excels at platform-native content that drives genuine engagement rather than just impressions. Their team stays ahead of ever-evolving algorithms and content trends, helping CPG brands remain relevant and visible. They’ve delivered 200%+ increases in social engagement for multiple clients with measurable lifts in brand awareness and consideration metrics. Their community management expertise builds lasting consumer relationships that influence purchase decisions at shelf.
Integrated campaign specialists bringing CPG brands to life across channels
The Brandon Agency creates integrated marketing strategies that enhance brand visibility and deepen consumer engagement for CPG brands. Their data-driven approach to social media, combined with comprehensive market research and consumer insights, helps CPG companies connect with the right demographics at the right time across food, household, and consumer goods categories.
The Brandon Agency’s strength lies in their integrated approach combining advanced social media strategies with traditional advertising and deep consumer insights. Their focus on data-driven decision-making and customized solutions makes them effective partners for CPG brands seeking comprehensive marketing support. They’ve successfully executed integrated campaigns driving measurable ROI across multiple CPG categories through strategic channel integration.
Data-driven performance marketing for scaling CPG brands
Avenue Z combines sophisticated data analytics with creative execution to drive measurable growth for CPG brands. Known for their analytical approach to marketing optimization, they specialize in helping mid-market CPG companies scale efficiently through paid media, conversion optimization, and strategic partnerships across digital channels, with ability to identify and exploit growth opportunities through rigorous testing.
Avenue Z brings a quantitative, metrics-driven approach appealing to brands focused on ROI and scalable growth. They excel at building and optimizing performance marketing campaigns across Google, Meta, Amazon, and emerging retail media networks. Their advanced attribution modeling ensures marketing dollars are allocated efficiently across channels, with clients typically seeing 30-50% improvements in advertising efficiency within the first 6 months through strategic testing, audience refinement, and creative optimization.
Award-winning social & paid media specialists for CPG brand growth
The Social Shepherd is a rapidly growing social-first agency specializing in performance-driven paid social campaigns, creative content production, and data-backed influencer marketing for CPG brands. With offices in New York, Miami, and the UK, their 50+ social specialists focus exclusively on social media marketing, bringing deep platform expertise to help CPG brands cut through noise and drive measurable business results.
Recognized as Best Large Social Media Agency for two consecutive years, The Social Shepherd’s specialized focus allows them to stay ahead of platform changes, algorithm updates, and emerging trends. They’ve grown TikTok accounts by 30,000+ followers with 393,000+ organic video views and 8.21% engagement rates within 6 months. Their holistic reporting approach provides unique insights using multi-attribution models demonstrating true paid media impact, while their creative team produces everything from UGC to high-production videos and AR experiences.
Inbound marketing & digital strategy specialists for CPG growth
310 Creative is a Santa Monica-based inbound marketing agency specializing in helping CPG brands build sustainable digital growth through strategic content marketing, marketing automation, and demand generation. While serving multiple industries, their CPG practice focuses on food & beverage and consumer retail brands, creating compelling digital experiences that drive engagement and sales with particular strength in HubSpot implementation.
310 Creative brings a data-driven, metrics-focused approach emphasizing measurable outcomes and continuous optimization. They’ve achieved a 1,173% increase in brand engagements over two quarters for one CPG client through their expertise in buyer personas and customer journey mapping. Their collaborative, adaptable approach meets unique needs of each CPG brand, whether launching new products, entering new markets, or building stronger digital presence through systematic inbound strategies.
Food & beverage social media specialists for millennial & Gen Z engagement
Blue Bear Creative is a Denver-based social media agency that has carved out a distinctive niche as a food and beverage marketing specialist for millennial and Gen Z consumers. Founded in 2014, this boutique agency combines strategic social media expertise with in-house production capabilities—including a dedicated food stylist—to create authentic, visually compelling content that drives engagement and sales.
Blue Bear has established itself as a recognized leader earning multiple industry awards including a Shorty Award and The Drum Awards. Their specialized food & beverage focus provides unique insights into what resonates with younger consumers, from recipe development and food photography to trend-responsive content creation. They’ve helped one client achieve 300% increase in online sales while doubling social media engagement rates for another client while decreasing customer acquisition costs below industry benchmarks.
We evaluated agencies based on rigorous criteria to ensure this list represents the most capable CPG marketing partners available:
CPG marketing agency costs typically range from $1,000 to over $30,000 per month, depending on the services required, with SEO and content marketing at the higher end, paid advertising (PPC) running $1,500-$10,000 monthly, social media advertising costing $900-$20,000+, and email marketing being the most affordable at $300-$1,500 per month. For early-stage CPG brands, a minimum monthly marketing budget of at least $10,000 is recommended, though as brands grow, they typically allocate 15-25% of their net sales to marketing.
While you may see some initial activity within the first few months, a CPG marketing agency typically needs at least a year to deliver measurable ROI. The timeline varies based on your goals – short-term objectives like immediate sales through PPC or email can show quicker returns than long-term brand building. The initial months involve planning, setup, and data gathering, so agencies need sufficient time to optimize strategies and maximize your return before meaningful results materialize.
You need a CPG marketing agency because it brings specialized expertise in navigating the unique challenges of consumer packaged goods – from retailer relationships and shelf placement to complex omnichannel campaigns across retail, e-commerce, and DTC. They have established industry connections, access to proprietary data and tools, and proven strategies across multiple CPG categories that would take years to build in-house. Most importantly, agencies provide scalable expertise without the overhead of hiring full-time specialists, allowing you to focus on product development while they drive growth and market share.
You will know a CPG marketing agency is delivering results by tracking measurable KPIs aligned with your goals: sales growth, market share gains, ROAS, distribution expansion, retail velocity, and customer acquisition cost. A good agency provides transparent reporting showing actual business impact, with regular performance reviews connecting marketing activities to revenue growth.
The CPG landscape in 2025 demands more than good marketing – it requires a growth partner who understands the unique challenges of your category, the nuances of retail activation, and the performance metrics that actually move the needle.
Ready to accelerate your CPG brand’s growth? Sweat Pants Agency offers a complimentary marketing audit to identify your biggest opportunities and create a custom growth roadmap – no onboarding fees, no generic strategies, just actionable insights tailored to your brand.
See why industry leaders trust Sweat Pants Agency - request your free audit and receive a custom roadmap.
