We help DTC and subscription brands turn Google Ads into a true growth channel by optimizing for new customers, real intent, and business outcomes that actually matter.
The team behind multiple INC #1 fastest-growing brands
Most brands “have Google Ads running.”
That does not mean Google Ads is growing the business.
We see the same issues over and over:
When Google Ads is optimized for the wrong signals, it creates the illusion of success while real growth stalls.
The problem is not Google.
The problem is what you optimize for.
Google Ads works best when it captures high-intent demand and introduces new customers into your ecosystem.
That means:
We build Google Ads to drive incremental growth that lifts the entire business.
We start with real intent, not assumptions. Search behavior, competitors, product demand, and account data shape the strategy from day one.
We scale what works without breaking efficiency and measure success using business metrics, not vanity dashboards.
Clean structure. Clear intent. Ads built to match queries, communicate value fast, and drive meaningful action.
Every test has a purpose. We look for signal quickly, cut what does not work, and double down on what does.
We Optimize for the Business, Not the Dashboard
We care about what actually grows the company.
That means tracking and optimizing around:
If a metric does not move the business forward, it does not drive our decisions.
We helped Completing the Puzzle cut CAC by 39% while scaling daily spend nearly 8× during their peak December season. We did it with high-clarity negative-hook creative (“Stop buying puzzles”) and disciplined scaling—without deeper discounts.
Subscribers Per Day
We helped Tearribles grow revenue 52% in 3 weeks by fixing Facebook ad creative to clearly communicate the product’s core benefit. As spend increased into Black Friday, CPA dropped 24% and ROAS improved 31%.
Revenue Growth
We helped a premium pet brand break through a retargeting ceiling by rebuilding their Meta strategy around “budget surfing” and disciplined creative testing. In 10 months, we scaled spend 6.7x, improved ROAS +10.8%, and grew monthly net profit from $114K to $563K.
Revenue Growth
We helped Mountain Gazette grow from 3,000 to 30,000+ subscribers by using high-performing Meta creative and a flexible “traffic light” scaling system—without discounting. A founder-led 3.5-minute video went viral (40M+ views) and powered a 90-day sprint that hit 267% over goal.
Subscriber Growth
Get a Free Google Ads Audit
Most Google Ads accounts have hidden issues that quietly cap growth.
Our audit looks at:
No obligation. No pitch deck.
Just a clear view of what is working and what is holding you back.
At Sweat Pants Agency, we’re the only agency behind two INC #1 fastest-growing companies from scratch. Our custom marketing solutions consistently deliver measurable, exceptional results.
After working with Sweat Pants Agency during their initial growth phase, Kitty Poo Club hired a new CMO who decided to try other agencies. Unfortunately, after three agencies, they were unable to replicate the success they had with us.
We overhauled their campaigns by launching scripted UGC, consolidation campaign structures, assisted with AB testing on their landing pages and came up with a more structured creative testing method for them.
SubSummit had worked with multiple agencies but struggled with poor creative, tracking issues, and ineffective targeting.
We deployed a multi-channel strategy across Meta, Google, and LinkedIn Ads. By leveraging custom audiences and third-party data, we improved targeting precision.
SMB Deal Hunter, a newsletter that shares top business deals and educates readers on buying, financing, and acquiring businesses, wanted to: 1) increase sign-ups from accredited investors and 2) drive more interest in their one-on-one services.
To attract more accredited investors, we updated tracking to optimize for accredited sign-ups and refined the creative & landing pages to speak to this audience. For the one-on-one services, we split the funnel to promote scheduled calls directly to qualified leads.
Implant Ninja provided online continuing education for dentists but faced declining results due to ripped content and inefficient strategies.
We reoriented their strategy by selling books upfront ($150–$250/book) as an entry point and upselling courses on the backend while running occasional course sales.
Achieved over a 500% initial ROAS selling books upfront, driving record revenue growth for the business.
A Fortune 50 company needed to scale app downloads as quickly as possible while maintaining efficiency across multiple advertising channels.
We leveraged Meta Ads, TikTok, App Samurai, and TapJoy to create a multi-channel strategy focused on driving installs at scale while staying under budget.
Delivered over 2.2 million app downloads in one year, coming in at 42% under budget.
SnapCare wanted to acquire nurses with specific specialties in Atlanta while building awareness of their app from scratch.
We developed UGC-style creative assets alongside custom landing pages with email follow-ups and deployed targeted Meta Advertising campaigns.
Acquired over 300k nurses, grew a Facebook group of over 50k nurses, and deployed over 4k nurses simultaneously, helping SnapCare grow into the INC #1 fastest-growing healthcare company.
TheGuarantors needed to scale lead generation efforts while improving lead quality for their B2B services.
We synced HubSpot events with ad platforms for better tracking and leveraged LinkedIn Document Ads and precise audience segmentation to target decision-makers effectively.
Reduced cost per qualified lead by over 87%, driving the highest volume of leads ever achieved for the brand.
NokBox approached us in July 2023 with $3.6M in revenue but wanted to accelerate growth while lowering CAC.
We optimized Meta and Google Ads campaigns while enhancing creative assets and email marketing strategy.
The CEO of Mountain Gazette wanted to prove that print media could thrive as a DTC channel after purchasing the magazine in 2022.
We developed a high-converting listicle landing page and optimized campaigns for first-order profitability using Meta and Google Ads.
Acquired over 64k customers, with 32k active paying subscribers, proving print can succeed in DTC.
Schoolyard Snacks (formerly The Cereal School) needed to scale revenue while regaining efficiency in their campaigns.
We focused on improving ROAS through creative testing and campaign optimization on Meta and Google Ads.
Hunt A Killer was a brand-new concept in 2015 with zero customers. They needed to scale quickly while maintaining profitability.
We scaled them to 8-figures in their first 13 months. After trying another agency, they returned to us to double their business in 90 days. We achieved this in just 34 days by reducing CAC and optimizing campaigns across platforms.
AppyHour approached us in January 2023 after working with another agency that failed to achieve a sustainable CAC.
Within weeks, we optimized their campaigns, focusing on creative testing and refining targeting across Meta and Google Ads.
Performance Max can work well, but it’s not a complete strategy. It’s a black box—you have limited control over where ads show, which keywords trigger them, and how budget is allocated. Without dedicated Search campaigns for high-intent keywords and proper Performance Max optimization (feed quality, asset testing, placement exclusions), you’ll waste budget. We use Performance Max strategically alongside traditional Search and Shopping campaigns for maximum control and efficiency.
We optimize Performance Max through:
(1) High-quality product feeds with detailed titles, descriptions, and attributes.
(2) Testing multiple asset combinations (headlines, descriptions, images, videos).
(3) Excluding poor-performing placements and audience signals.
(4) Monitoring search terms and adding negative keywords.
(5) Setting appropriate conversion goals and bidding strategies.
(6) Regular performance reviews and budget adjustments.
Most agencies set it and forget it—we actively manage it.
Yes! Google and Meta serve different purposes and work best together. Google captures high-intent search traffic (people actively looking for solutions like yours), while Meta builds awareness and captures people browsing. Google is typically better for bottom-funnel conversions, Meta for top-funnel awareness and retargeting. We run both for most clients because they complement each other—Google for intent, Meta for discovery and remarketing.
Quality Score ranges from 1-10, with 7+ being good and 8-10 being excellent. It affects your ad rank and cost-per-click—higher scores mean lower CPCs. We improve Quality Score by:
(1) Writing highly relevant ad copy that matches keyword intent.
(2) Building tightly themed ad groups with specific keywords.
(3) Optimizing landing pages for relevance and conversion.
(4) Improving click-through rates with compelling headlines.
(5) Maintaining strong account history and performance.
Yes! We handle product feed optimization, campaign structure, bidding strategy, and performance tracking. This includes: optimizing product titles and descriptions for relevance, setting up proper product groups and priorities, managing bids at the product level, excluding poor performers, and integrating with your eCommerce platform (Shopify, WooCommerce, BigCommerce, etc.). Shopping campaigns often deliver lower CPAs than Search for product-focused brands.
Are you tired of poor results and bad communication? Work with an agency
that values your goals as
much as you do.
