Can you adapt to our brand voice?

Yes. Every brand we work with has a distinct voice. Our copywriters and creative team ramp on your brand, customer reviews, ad comments, and existing content before we ship a single asset.

How do you like to communicate?

Slack-first for day-to-day. Loom for async walkthroughs. Scheduled video calls for strategy. We're flexible — we adapt to how your team prefers to work.

How quickly can you get started?

Most engagements launch in 2-3 weeks. Sometimes faster. It depends on access, scope, and where we're at in our onboarding queue.

What does your onboarding process look like?

Most agencies charge for onboarding. We don't. We use that time to learn your brand, customers, and competitors so the first 90 days actually move your numbers.

Digital Marketing Agency

We're Not a Paid Media Agency. We're a Growth Engine.

Paid media that compounds revenue across Meta, Google, TikTok, LinkedIn, and more. Built for DTC brands doing $3M-$100M+ ready to scale, not reset every month.

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The team behind multiple INC #1 fastest-growing brands

$2B+revenue generated$350M+ad spend managed3.5+ yrsavg client tenure

Currently accepting 3 new clients this month

Trusted by Category Leaders In

Ecommerce·DTC·Subscription·Apps·Non-Profit·CBD·Education·B2B

Why $3M-$100M+ DTC Brands Stay 3.5+ Years

“Best growth team I've ever seen.”

If you have a chance to hire Sweat Pants Agency, you need to. They are easily the best growth team I've ever seen. They spend the time getting to know your customers and it shows in every campaign.

Ryan Hogan

Co-Founder, Hunt A Killer

“Except for Sweatpants.”

I hate marketing agencies. They all suck… except for Sweatpants. Most agencies are filled with middling talent and are full of process for the sake of process. Eric and his team are the rare exception.

Alice Li

Co-Founder, First Day

“Key to our success.”

Sweat Pants Agency has been with us since the beginning, and they've been key to our success. They're an amazing partner that genuinely cares about the outcome, not just the deliverables.

Cherie Kloss

Founder, Snapnurse

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Your Campaign Scaling Partner

Seven Channels. One Team. One Engine.

We don't hire generalists. Each channel below is run by senior specialists, plugged into the same growth engine.

Meta Advertising

We're a Meta Premium Partner with $350M+ in spend under management. Custom strategies for Facebook, Instagram, Audience Network, and Threads — built around prospecting-first structures that scale profitably.

Meta Premium Partner
CAPI / Conversion API setup
Prospecting-first account structure
Creative testing engine

Case Study

A Faith-Based Apparel Brand

MER 48% → 22%

Brand faced a 48% MER, threatening profitability. By shifting focus to NC-CPA and NC-ROAS, we optimized acquisition costs while maximizing LTV. Month one MER dropped to 31%; month two to 22% — while scaling budget.

Featured Case Studies

What This Looks Like in Practice

Specific brands. Specific levers we pulled. Specific results their P&Ls saw.

Subscription

Mountain Gazette

From 3,000 to 30,000+ subscribers.

The setup

A print magazine fighting limited inventory, seasonal demand, and a single-purchase product. Most agencies couldn't make DTC math work.

What we did

A 90-day sprint hit 267% over goal. The 3.5-minute viral video ad pulled 40M+ views and rewrote their subscription playbook.

Read full case study

The result

10x

subscriber growth

The Process

How We Fire Up Your Growth Engine

Six steps that turn campaign budget into compounding revenue. No fluff, just results.

Define What Winning Looks Like

We align on crystal-clear targets and the metrics that actually move your P&L — so every campaign decision has a yardstick.

Find the Angles That Convert

We dig into customer reviews, ad comments, competitors, and search data to surface the angles your audience already responds to.

Build Platform-Native Creative

We build creative tuned to each platform's mechanics — Meta, Google, TikTok, LinkedIn — instead of recycling one asset across all of them.

Test Fast to Find Winners

We test hooks, visuals, and audiences in disciplined waves so winners surface quickly and budget doesn't get wasted on the rest.

Fix the Leaks Draining Spend

We diagnose where money is leaving the funnel — landing pages, audience overlap, attribution gaps — and close them before scaling.

Scale What Works

We pour budget into the winners with budget surfing — daily reallocation that keeps efficiency intact at higher spend.

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Why Trust Us With Your Campaigns

What You Get vs. What Most Agencies Sell

Done with campaigns that drain your budget and flop? Here's how we're different.

What Holds You Back

Generic strategies that miss the mark
Inexperienced teams running your campaigns
Set-and-forget tactics that waste spend
Vague reports with no real insights
Fixation on meaningless metrics

What We Bring to Your Brand

Proven expertise from top-growing brands
Full in-house team, end-to-end
Data-driven optimization that wins
Transparent updates with actionable data
Focus on metrics that drive ROAS

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Fit Check

We're Selective. You Should Be Too.

We turn down brands we don't think we can move the numbers for. Here's how to know if we're right for each other.

Good fit if...

You're doing $3M-$100M+ in DTC revenue and paid media is a real channel for you

You've outgrown junior account managers and want senior strategists running your account

Your CACs are creeping up and you need someone to fix it, not just monitor it

You want a team that owns the outcome, not just executes the calendar

You want month-to-month flexibility without sacrificing quality

Probably not a fit if...

You're pre-revenue or just starting paid media

You want to manage strategy yourself and just need someone to push buttons

Your monthly ad spend is under $20K total

You've decided you need an in-house team and you're shopping for staff augmentation

You're looking for the cheapest option available

What You're Probably Wondering

DTC brands doing $3M-$100M+ in revenue. We've worked with smaller brands and larger ones, but this is where our playbook compounds best. We're behind multiple INC #1 fastest-growing brands across ecommerce, subscription, telehealth, CPG, B2B, and apps.

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