Case Study · Email + SMS · Organic Food · Klaviyo
One Earth Day Sale. $32K Across Email, SMS, and Flows.
An organic food brand with strong seasonal alignment and an engaged Klaviyo list needed more than relevance — they needed a coordinated execution strategy. Over three days, a VIP-first sequencing approach, channel-specific messaging, and a live pop-up form turned Earth Day into $32K in revenue.
$32K
Total Sale Revenue
email, SMS & flows combined
$19.7K
Email Revenue
3 campaigns, 215 orders
33%
Top SMS CVR
VIP early access segment
$91.66
Average Order Value
strong purchase intent
The Starting Point
Seasonal Alignment Isn't Enough.
This organic food brand had a strong, engaged Klaviyo list and a product line with genuine Earth Day relevance. That kind of natural brand-to-moment fit is rare — but seasonal relevance alone doesn't produce revenue. Execution does.
The challenge was turning that alignment into a coordinated campaign across email, SMS, and flows — without over-sending, fatiguing the list, or letting the moment pass without extracting its full value.
The answer was a sequenced, channel-specific strategy built around one principle: treat your highest-intent subscribers differently, and they'll tell you exactly how your sale performs before you ever hit the full list.
The VIP email went to 1,934 recipients and generated $4,977 — at a 56.7% open rate and 5.01% CTR.
That's more revenue per recipient than any other campaign in the window. Your most engaged subscribers aren't just your best customers — they're your proof of concept. Lead with them, and the rest of the campaign structure becomes much easier to call.
The Strategy
Five Moves That Built the $32K.
VIP Early Access Sequencing
We led the sale with the most engaged segment before the full list heard anything. VIP early access rewards loyalty, signals exclusivity, and consistently produces outsized efficiency — here it generated a 56.7% open rate and 5.01% CTR from fewer than 2,000 recipients. That performance became the proof of concept that validated the rest of the campaign structure.
Coordinated Email + SMS Timing
Rather than treating email and SMS as competing channels chasing the same window, we sequenced them to amplify each other. The VIP email was followed by a VIP SMS that achieved 33.3% CVR and $6,098 in revenue. The main Earth Day send used both channels simultaneously to capture the broadest intent window during peak sale hours.
Channel-Specific Messaging
Email and SMS audiences behave differently. Email gave us space to tell the product story, showcase the line, and build context for the sale. SMS was kept tight — high urgency, short copy, one clear action. That discipline is what kept SMS conversion rates between 20–33% across all three campaign sends.
Last Chance Urgency at Scale
The final email send went to 120,255 recipients and drove $7,026 despite deliverability challenges affecting open rates. Urgency messaging at the close of a sale window re-engages browsers who saw the offer but didn't act. At scale, even a lower conversion rate produces meaningful revenue — which is why the last-chance send remains a reliable part of the campaign structure.
Pop-Up Form During Peak Traffic
We ran a pop-up form during the sale window to convert visitor intent into a list asset. The form achieved a 5.29% submit rate — 157 submits from approximately 3,000 views — and generated ~$1.8K in revenue through triggered flows. High-intent sale moments are one of the most underutilized opportunities for list growth, and this reinforced that.
Performance Data
The Numbers Behind the Sale.
Email Campaign Performance
Revenue by Channel
Results
$32K. Three Days. Three Channels.
Key Takeaway
Why This Worked.
VIP-first sequencing. Channel discipline. List growth built into the sale.
The VIP email to 1,934 subscribers generated nearly as much revenue as the main send to 26,000. Treating your highest-intent customers as a priority segment doesn't just reward loyalty — it validates your offer before you scale it. Add coordinated SMS timing, channel-specific messaging, and a pop-up form running during peak traffic, and a seasonal moment becomes a complete revenue system.
Ready to Make Your Next Sale Your Best One?
We build Klaviyo email and SMS programs that coordinate channels, protect your list, and extract the full value of every seasonal moment.