Google Ads Agency
Google Ads Built for Incremental Growth. Not Inflated Dashboards.
We help DTC and subscription brands turn Google Ads into a true growth channel by optimizing for new customers, real intent, and business outcomes that actually matter.
$350M+ in managed spend · The team behind multiple INC #1 brands
The Pattern We See
Most Brands Run Google Ads. Very Few Grow From Them.
Most brands “have Google Ads running.” That does not mean Google Ads is growing the business. We see the same pattern over and over:
- Spend pushed toward branded keywords (taking credit for existing demand)
- Performance Max running without guardrails
- Cheap conversions that do nothing for revenue
- Reporting that looks good but hides the truth
- Optimizing for any conversion the platform will count
The problem isn't Google. It's what you optimize for.
When It's Run Correctly
Google Ads Should Capture New Demand. Not Take Credit for Existing Customers.
Google Ads works best when it captures high-intent demand and introduces new customers into your ecosystem.
Prioritizing non-branded intent that introduces new customers
Structuring accounts to learn properly, not just spend faster
Using automation intentionally, with guardrails — not blindly
Measuring outcomes that tie back to revenue, not platform conversions
How We Approach Google Ads
Four Phases. One Engine.
01
Research & Insight
We start with real intent, not assumptions. Search behavior, competitors, product demand, and account data shape the strategy from day one.
02
Account Structure & Creative
Clean structure. Clear intent. Ads built to match queries, communicate value fast, and drive meaningful action.
03
Testing & Learning
Every test has a purpose. We look for signal quickly, cut what does not work, and double down on what does.
04
Scaling & Measurement
We scale what works without breaking efficiency and measure success using business metrics, not vanity dashboards.
We Optimize for the Business, Not the Dashboard
Why Most Google Ads Accounts Plateau
Common Mistakes vs. Our Approach
Common Mistakes
- Optimizing for conversions that do not matter
- Over-indexing on branded keywords
- Ignoring negative keywords and search quality
- Never adjusting strategy after early results
- Reporting numbers without context
Our Approach
- Optimize for incremental conversions
- Focus on new customer intent
- Structure accounts for learning and scale
- Align conversion goals with revenue
- Make decisions based on signal, not optics
Why $3M-$100M+ DTC Brands Stay 3.5+ Years
“Best growth team I've ever seen.”
If you have a chance to hire Sweat Pants Agency, you need to. They are easily the best growth team I've ever seen. They spend the time getting to know your customers and it shows in every campaign.
Ryan Hogan
Co-Founder, Hunt A Killer
“Except for Sweatpants.”
I hate marketing agencies. They all suck… except for Sweatpants. Most agencies are filled with middling talent and are full of process for the sake of process. Eric and his team are the rare exception.
Alice Li
Co-Founder, First Day
“Key to our success.”
Sweat Pants Agency has been with us since the beginning, and they've been key to our success. They're an amazing partner that genuinely cares about the outcome, not just the deliverables.
Cherie Kloss
Founder, Snapnurse
Featured Case Studies
What This Looks Like in Practice
Specific brands. Specific levers we pulled. Specific results their P&Ls saw.
DTC · Pet · Premium feeders
Houndsy
Doubled revenue. Spend up 140%. CAC stayed flat.
The setup
One Performance Max campaign was burning most of its budget on branded terms. Branded and non-branded were mixed together. There was no way to see what was actually driving performance, and TripleWhale's Total Impact attribution made every change feel risky.
What we did
Foundation-first rebuild. Split branded and non-branded into separate campaigns for transparency. Refreshed copy, sitelinks, callouts, product feed tags, and asset groups. Then ran controlled tests aligning Google Ads activity to TripleWhale's Total Impact metric so the client could scale spend with confidence.
The result
+105%
non-branded revenue, 10 months
Free Google Ads Audit
Most Google Ads Accounts Have Hidden Issues That Quietly Cap Growth.
No obligation. No pitch deck. Just a clear view of what is working and what is holding you back.
Get a Free AuditOur audit looks at:
- Account structure and intent coverage
- Conversion tracking and goal quality
- Keyword and search term efficiency
- Incrementality blind spots
- Clear opportunities to improve performance
Fit Check
We're Selective. You Should Be Too.
We turn down brands we don't think we can move the numbers for. Here's how to know if we're right for each other.
Good fit if...
Probably not a fit if...
What You're Probably Wondering
Performance Max can work well, but it's not a complete strategy. It's a black box. You have limited control over where ads show, which keywords trigger them, and how budget is allocated. Without dedicated Search campaigns for high-intent keywords and proper Performance Max optimization (feed quality, asset testing, placement exclusions), you'll waste budget. We use Performance Max strategically alongside traditional Search and Shopping campaigns for maximum control and efficiency.
Ready for Our Google Ads Experts to Boost Your Performance?
Our team lives, breathes, and geeks out on Google Ads, so you don't have to.
