Sweat Pants Agency

Creative Marketing Agency

The Performance Creative Your Media Buyer Has Been Asking For

We build high-converting creative systems for DTC and subscription brands. We don't just deliver videos. We engineer the exact messaging, hooks, and angles that lower your CPA and scale your spend.

The team behind multiple INC #1 fastest-growing brands

Trusted by Founders Scaling Serious Brands

$2B+

Revenue Generated

$350M+

Ad Spend Managed

100+

DTC Brands Scaled

3+

Year Avg. Client Relationship

The Shift

Creative Is the Targeting Now

Meta no longer rewards clever account structure. The algorithm learns from outcomes. That means your creative quality, your messaging, and your angles are the primary levers you have left. Most agencies respond to this by producing more ads. We respond by producing better-informed ones.

“We ran an analysis on an account where we deployed 394 ads over 10 weeks. CPA spiked on the weeks where we added the most creative volume. The pattern was clear: 10 to 20 new ads per week was significantly more efficient. More spend, lower CACs.”

Eric Carlson, Co-Founder, Sweat Pants Agency

Our Work

See What We Make

Every ad on this page was scripted, produced, and delivered by our team. No stock footage. No templates.

How It Works

A Process That Gets Smarter Over Time

Every batch of creative informs the next. Every winner becomes the foundation for the next test. Here is how it works.

01

Deep-Dive Audit

We analyze your existing creative to identify what is working, what is not, and where the biggest opportunities are. We tag angles, hooks, and formats so we have a clear baseline before we produce anything new.

02

Market Signal Mapping

We study your customers, your competitors, your reviews, and your ad comments. This is where we find the real angles, the ones your customers are already using to describe why they buy.

03

Scripting and Concepts

We write full scripts for every concept. Each one is designed to test a specific message or angle so your media buyer can draw clean conclusions from the results.

04

Production

We handle all creator sourcing, scheduling, and production. You do not manage any of this. We deliver finished ads on a consistent schedule.

05

Reporting and Insights

We track creative performance by angle, format, and message. We share weekly reports with your team so the insights compound over time and inform the next round of production.

06

Iteration

We use what we learn to build the next round of creative. The angles that worked get expanded. The ones that did not get retired. Over time, this builds a reliable creative engine for your account.

Creative Formats

Four Formats. One Research Foundation.

Every format we produce is built from the same audience research. The message changes. The strategy behind it does not.

Founder-Led Ads

High-performing ads built around your story, your product, and your credibility. These convert because they are real.

UGC Ads

We source and manage top-tier creators. The content matches your audience's feed, which is the point.

Static Ads

Direct response statics with strong visuals and copy that earns the click. Designed to work at scale.

AI-Assisted Ads

We use AI workflows to produce unique variations and voiceovers at speed. Useful when the math says volume matters more than a custom shoot.

The Creative Agency You Have vs. The One You Need

Most creative agencies produce content. We produce results.

Other Agencies

  • High volume, low strategy. Spray and pray.
  • Cookie-cutter scripts from trending templates.
  • No research phase. Just start producing.
  • Creative delivered, results are someone else's problem.

Sweat Pants Agency

  • Informed creative volume, deployed at the right cadence.
  • Custom scripts built from your actual customer research.
  • Deep audience research before a single frame is shot.
  • We track creative performance and report back every week.

Featured Case Studies

Creative That Actually Moved the P&L

Specific brands. Specific creative levers we pulled. Specific results their P&Ls saw.

Our Clients Love Us, and You Will Too

If you have a chance to hire the Sweat Pants Agency, then you need to. They are easily the best growth team I’ve ever seen. They spend the time getting to know your customers and they turn that into efficient and effective marketing.
Ryan Hogan,
Ryan Hogan,Co-Founder, Hunt A Killer

FAQ

Frequently Asked Questions

A performance creative agency produces ads designed to generate measurable results, not just views or engagement. We research your audience, develop specific messaging angles, write scripts, produce the content, and deliver finished ads your media buyer can test. The creative is the product. The results are how we measure it.

Everything from research to delivery. We handle audience research, creative strategy, scripting, talent sourcing and management, editing, and final delivery in caption and no-caption versions across standard aspect ratios. All usage rights transfer to you. Actor costs are billed separately.

No. We handle all creator sourcing, contracts, and payments. Most creators we hire run around $200 per video. We communicate all costs before hiring, and clients can pay creators directly when available.

Each concept is a unique creative. Hook variations and format resizes may be included based on testing strategy and do not count toward your concept total. Most videos run 25 seconds to 1 minute. Volume is calibrated to what is efficient for your account, not maximized for its own sake.

We produce the creative. Running the ads is a separate service. This page is about our creative production service specifically. If you are also looking for a media buying partner, we offer that separately and many of our clients work with us on both. But you do not need to buy both. We work with in-house media buyers and other agencies regularly.

Typically within 2 to 3 weeks of onboarding. This includes the research phase, scripting, talent sourcing, production, and final delivery.

DTC and subscription brands, primarily running paid social. We have deep experience in ecommerce, subscription boxes, health and wellness, pet, apparel, and home goods. If you are spending on paid social and want to improve your creative quality and output, we are worth a conversation.

Ready to Scale?

Ready to Lower Your CAC?

Our team of creative strategists, researchers, and producers are ready to build the creative engine your brand needs.

Let's Talk

The team behind multiple INC #1 fastest-growing brands