Case Study · BombTech Golf · DTC · Sports & Outdoor
From $1M to Nearly $8M in Two Years. 7x–13x ROAS the Whole Way.
When BombTech Golf came to us, the brand had just crossed its first $1 million year. The product was differentiated, the founder was authentic, and a loyal customer base was beginning to form. What it needed was a growth engine that could scale without burning out. Over two years, we helped take the brand to nearly $8 million in annual revenue, sustain 7x–13x ROAS, and build the foundation for a successful founder exit.
8x
Revenue Growth
$1M to nearly $8M/year
7–13x
Sustained ROAS
peaks of 20x on launch days
50K+
Community Members
owned Facebook group
Exit
Founder Outcome
scaled to 8 figures, then sold
The Starting Point
A Founder Worth Building Around.
Most DTC brands treat the founder as a face to put on an ad. BombTech was different. Tyler was genuinely connected to his audience, deeply authentic, and actively building a challenger-brand culture around golf. He wasn’t just selling clubs. He was building a movement.
That founder energy translated directly into marketing performance. Customers trusted him. They bought from him repeatedly. They joined his Facebook group and stayed. When he launched something new, they paid attention.
Great paid media accelerates growth. Paired with a founder people genuinely connect with, results multiply. That combination was the core asset we built the entire strategy around.
BombTech’s driver made a uniquely loud boom on impact. That sensory product trait became one of the earliest scaling catalysts for the account.
In 2016–2017, Facebook was aggressively favoring video. We launched a founder-led backyard video showing Tyler hitting the driver. The sound was the hook. The authenticity was the trust signal. That single video became the proof of concept that shaped the entire creative system we built from there.
The Strategy
Six Systems That Drove the Growth.
Rebuilt Paid Media Around Revenue
We moved the account away from vanity metrics and rebuilt every campaign around purchase optimization. Prospecting campaigns were structured by product. Retargeting was layered across video viewers, product page visitors, and warm audiences. The immediate result was a 6x ROAS — and that became the floor we built from.
Early Adoption of New Facebook Formats
One of the clearest competitive advantages we had was moving quickly whenever Facebook introduced new creative formats. The platform consistently rewarded early adopters with stronger reach and cheaper traffic. We tested video ads, Facebook Live promotions, 1:1 square images, and emerging placement changes before most accounts had even noticed them. That gave BombTech lower CPMs, stronger CTRs, and first-mover advantage at scale.
A Multi-Format Creative System
No single ad runs forever. We expanded beyond the original winning video into a full creative mix: product demonstrations, founder content, lifestyle golf content, launch hype videos, bundle promotions, product offers, sellout messaging, and new-release announcements. The combination kept performance stable across campaigns and prevented the fatigue that kills most DTC accounts at scale.
Driver Fitting Funnel
The driver sold well, but some customers were unsure whether it would fit their game. We built a Driver Fitting Funnel with a fit finder tool, lead capture, a pre-sale education video, and a redirect to the product page. Conversion rate improved from approximately 1% to approximately 2% — and on a high-ticket product at scale, that compounds fast.
Scarcity Launches and Dynamic Campaign Management
Tyler strategically purchased inventory levels that created genuine scarcity. Products launched on preorder, then sold out quickly. That conditioned customers to act fast and created stronger conversion windows on every subsequent launch. Managing those launches required real operational discipline: turning campaigns on and off quickly, shifting budget in real time, reallocating spend by inventory position, and changing creative based on stock. That cadence is what separated our results from a less engaged agency.
Community as a Retention Engine
We promoted BombTech’s Facebook group, which grew to 50,000+ members. Long before “community-led growth” became a trend, BombTech was already doing it. That group became a powerful owned audience for product conversations, brand updates, new launches, and social proof from other buyers. It reduced churn, increased repeat purchase rates, and gave every new launch a built-in audience that was already warm.
Results
$1M to Nearly $8M. Elite ROAS. Founder Exit.
Key Takeaway
Why This Worked.
Founder trust amplified paid media. Community reduced churn. Speed compounded into edge.
Ads featuring a founder customers genuinely believe in convert at a different rate than brand ads. A real community creates a retention asset no campaign can replicate. Early adoption of new formats produces lower CPMs and stronger CTRs. Genuine scarcity drives urgency without discounting. And dynamic, hands-on management around launches is what separated 7x–13x ROAS from average results.
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