Case Study · Drink Jin+Ja · DTC · Beverage
$300K to $6M in Annual Revenue. Four Systems That Made It Happen.
In 2016, Drink Jin+Ja had strong retail traction and genuine media credibility, including a feature on The Doctors. What it didn’t have was a scalable direct-to-consumer engine. Annual revenue was approximately $300K, almost entirely from retail and in-person sales. Within two years, we helped scale that to $6M by rebuilding the ecommerce foundation, turning earned media into paid acquisition, and building recurring revenue systems that improved profitability at every stage of growth.
20x
Revenue Growth
$300K to $6M annually
2–2.5x
ROAS
during growth phase
Shopify
Platform Migration
from legacy ecommerce
2 yrs
Time to $6M
from partnership start
The Challenge
Strong Product. Weak Online Infrastructure.
Drink Jin+Ja had everything a brand needs to grow online: a differentiated product, a compelling health story, and real media credibility. The problem was structural. The ecommerce platform was a legacy system that created friction at every step of the purchase journey. There was no paid acquisition engine built around the brand’s strongest assets. And there was no recurring revenue model to support profitable scaling.
The brand had earned its credibility. It had not yet built the infrastructure to convert that credibility into consistent, scalable revenue.
That was the gap we were brought in to close.
What We Did
Four Levers Pulled Together.
Rebuilt the Ecommerce Foundation
We migrated the business from a legacy ecommerce platform to Shopify, creating a stronger conversion-focused customer experience and a more scalable infrastructure for growth. This wasn’t a cosmetic upgrade — the old platform was creating friction at every stage of the funnel and quietly costing the brand customers. The migration removed that friction and gave us a foundation we could actually build on.
Turned Credibility Into Customer Acquisition
Drink Jin+Ja had earned valuable media exposure, including a feature on The Doctors. That kind of third-party validation is a powerful trust signal, but only if it’s actively used in acquisition. We transformed those trust-building moments into direct-response advertising creative and launched paid acquisition campaigns centered around authority, education, and social proof. The brand’s credibility became the hook. The product’s health story became the reason to buy. Paid campaigns reached 2x–2.5x ROAS during the growth phase.
Built Recurring Revenue and Improved Retention
To support profitable scale, we introduced subscription offers to increase repeat purchases and lifetime value. A customer who subscribes is worth significantly more than a one-time buyer, and subscription revenue creates a predictable base that makes scaling paid acquisition less risky. We also introduced concentrate product formats to reduce shipping costs, improving unit economics at the same time as we grew the customer base.
Funnel Optimization and Ongoing Media Scaling
We ran continuous funnel optimization to improve conversion rate across the purchase journey, and ongoing campaign testing to identify what messaging and creative was driving the most efficient acquisition. As unit economics improved through subscription adoption and reduced shipping costs, we scaled media spend more aggressively. Better margins enabled more aggressive scaling. That compounding effect is what drove the revenue from $300K to $6M.
Strong ecommerce infrastructure. High-trust creative. Recurring revenue. Better unit economics. When all four work together, brands scale faster and more profitably.
Drink Jin+Ja had the product and the credibility. What it needed was a system that could convert those assets into predictable, scalable revenue.
Results
$300K to $6M in Annual Revenue. In Two Years.
Key Takeaway
Four Levers. One Growth Engine.
Strong ecommerce infrastructure. High-trust creative and authority assets. Recurring revenue systems. Better margins and fulfillment efficiency.
Drink Jin+Ja had the product and the credibility. What it needed was a system that could convert those assets into predictable, scalable revenue. When all four levers work together, brands scale faster and more profitably. That’s exactly what happened here.
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