E-Commerce Marketing Case Study:
This e-commerce marketing case study demonstrates how strategic email and SMS marketing drove exceptional growth for Condition 1, a Texas-based manufacturer of rugged protective cases.
In just 10 months of partnership, we helped Condition 1 achieve 679.9% revenue growth during their 2025 Black Friday Cyber Monday campaign—crushing their 100% growth goal and transforming their holiday performance.
Condition 1, an American-made manufacturer of rugged hard cases and gear protection, came to us in February 2025 with a clear challenge: their 2024 holiday season underperformed, and they needed a partner who could unlock their email and SMS potential.
Looking at their 2024 campaign data, we identified critical issues:
Condition 1 set an ambitious goal for 2025: 100% year-over-year revenue growth.
Condition 1 engaged Sweat Pants Agency in February 2025 for email and SMS marketing. With just 10 months before their critical holiday season, we had one shot to dramatically improve their BFCM performance.
The Offer: Up to 30% off the entire store—a rare promotion for Condition 1 that we needed to maximize.
Core Strategy: Since Condition 1 rarely offers discounts of this scale, we built a comprehensive approach ensuring every customer touchpoint reflected the 
BFCM opportunity.
Unlike 2024’s fragmented approach, we ensured complete alignment across all channels.
All discount flows: Replaced standard offers with BFCM 2025 promotion
Every campaign: Added promotional reminder banners to all emails sent during the period, even non-promotional content
Pop-ups and signup forms: Updated and scheduled to remain active throughout November 10 – December 5
Result: No customer could miss the promotion, regardless of how they encountered the brand.
The breakthrough tactic that significantly boosted attributed revenue.
We didn’t just send campaigns—we updated every customer touchpoint. Flows, pop-ups, campaigns, and even non-promotional emails all reinforced the BFCM offer. 
No fragmentation, no missed opportunities.
Identifying best performers and resending with fresh creative to broader audiences significantly boosted attributed revenue. This wasn’t spray-and-pray; it was data-driven amplification.
Shifting from “cases on sale” to “perfect gifts for enthusiasts” tapped into existing holiday shopping behavior and expanded relevance beyond self-purchase.
In just 10 months, we built the trust and understanding needed to execute an aggressive BFCM strategy. Our February audit of 2024 issues informed every decision.
Using 2024 performance data and 90-day campaign analysis, we made strategic decisions about what to resend, who to target, and when to send. No guesswork.
Ready to Transform Your 
E-Commerce Performance?
Condition 1’s 679.9% growth wasn’t luck. It resulted from strategic planning, comprehensive execution, and data-driven optimization—all within 10 months of partnership.
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