Sweat Pants Agency: Your No BS Partner for Explosive Growth -

The No BS Agency Partner You’ll Love Working With

We’re proud to be the only agency behind two INC #1 fastest-growing companies—one in consumer products and one in B2B. With over 50 clients today, we’ve helped brands generate billions in revenue by focusing on what truly matters: real, incremental growth.

Our Core Values

Our success comes from staying true to our five core values:

We Stay Curious

We’re always learning, testing, and improving to stay ahead of trends and deliver the best results for our clients.

We Stay Humble

We check our egos at the door, remain open to feedback, and focus on being great teammates.

We Own It

We take full ownership of problems, processes, and results—always acting with urgency and pride in our work.

We Are Transparent

We communicate openly and honestly, even when it’s hard. Radical transparency is at the heart of everything we do.

We Are Fearless

Big wins come from bold ideas. We’re not afraid to think outside the box, challenge norms, or try something new.

How We Work

Remote Team

Our team spans the globe because we believe in hiring the best talent no matter where they live. Our team is based in North America, Ukraine, Pakistan, and India.

Flexible Contracts

Unlike most agencies, we offer flexible contracts because we believe results—not long-term commitments—should keep you around.

Communication That Works for You

Whether it’s Slack, Loom videos, email, phone calls, or video chats, we adapt to your preferred communication style to keep things seamless.

Our Scrappy Origin Story

People often ask about our name—and yes, it has a story! Back when one of our founders was testing SaaS business ideas, he’d create landing pages for unbuilt products to gauge demand before investing time or money into development. This approach was like showing up on a blind date wearing sweatpants—and still getting a second date! It became known as “The Sweat Pants Test,” proving that great ideas sell themselves with minimal effort.

Today, that same scrappy mindset drives how we test and optimize campaigns for our clients.

Our Clients Win Big—And So Will You

Yes, as an agency, we’ve spent hundreds of millions on ads, sent billions of emails, hundreds of millions of SMS messages, and generated billions in revenue—but what matters most are our clients’ wins:

EY
Entrepreneur
of the Year

0 x

INC 500
Companies

0 x

INC Most
Innovative
Company

0 x

INC #1s in Their
Category

0 x

Forbes 30
Under 30

0 x

Acquired
Businesses

0 x

Built for Big Wins

Founded in 2018, Sweat Pants Agency is the successful merger of two marketing consulting companies: One Cup Media (2015) and Unexpected Ways (2014). Since then, we’ve built a team of world-class marketers who deliver exceptional results for our clients.

We don’t just sign clients—we build long-term partnerships. Before we take on a new brand, we dive deep into your business to ensure it’s a great fit. If it’s not, we’ll tell you upfront because honesty and transparency are at the core of everything we do.