Winning in a Post-iOS 14 Environment: Our Proven Approach
Let’s face it, a lot of ecommerce brands are facing some tough challenges with supply chain issues, higher shipping costs, and rising advertising costs in the wake of iOS 14.5 and Covid. We get it – these are tough times. But, we got your back with a proven approach to help you succeed in a post-iOS 14.5 world.
Analyze Your Existing Data
Success leaves clues and too often success in accounts can be hiding in plain sight. The first thing we do is analyze your existing data to look for top performing variables, discovering the overlooked, hidden levers that can get your account performing again.
Rebuild & Iterate Campaigns
We start by rebuilding campaigns based on your top performing variables, while introducing our own hypotheses to challenge these winners. We then continue to iterate our tests, testing each and every element of an ad.
Understand Your Brand
We believe marketing is the one test where you can walk up to the teacher & ask for all of the answers. The teacher, in this case, is your customers, competitors & what people are saying on social media. We take the time to understand your brand.
Focus On The Biggest Levers
We often see accounts that are suffering because they are run by “media buying” knob turners, and not true marketers. We focus on the biggest levers for your brand and focus mainly on driving new customers.
Find A Source Of Truth
Let’s be honest, Facebook reporting lies. Sometimes, it reports less. Sometimes, it reports more. This can lead to bad decisions within an account. We work to identify a reliable source of truth, such as GA last click, TripleWhale or Northbeam.
Keep A Tight Feedback Loop
A lot of people ask us the secret to our success. It is simple, we keep a tight feedback loop. No business. No marketing campaign is fully optimal unless everyone is one the same page. We are frequent and transparent communicator who adapt with you.
The month before a fashion brand joined us, marketing made up 39% of their total revenue. Their revenue was also down 32% YoY. Since joining us, their marketing costs decreased to 19% of total revenue, and they saw a 49.1% increase in revenue YoY.
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Don’t settle for bad results & excuses.
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People Love Working With Us For A Reason
We love our clients & they love us. See what some of our AMAZING clients had to say.

If you have a chance to hire the Sweat Pants Agency, then you need to. They are easily the best growth team I’ve ever seen. They spend the time getting to know your customers and they turn that into efficient and effective marketing.

Ryan Hogan
CEO, Hunt A Killer

Sweat Pants Agency has been with us since the beginning, and they've been key to our success. They're an amazing partner - flexible, helpful, performance-driven, and excellent communicators. We couldn't have done it without them!

Cherie Kloss
Founder, Snapnurse

Sweat Pants Agency is an extension of our team providing a full service (with fun personalities) that isn't easy to come by. They are always looking at trends and concepts to take our marketing to the next level.

Esthur Checksfield
Marketing Planning Manager, SugarWish

They look at your business as "their business". Even in their day-to-day language, they will often say "we" and "us" when referring to your business. If they are willing and able to take you on, I would definitely recommend jumping at the chance.

Chad Hamzeh
Founder, The Last Coat

I hate marketing agencies. They all suck… except for Sweatpants. Most agencies are filled with middling talent and are focused on growing their own business. Eric and Landon are very rare partners who care as much about your company as you do and are also damn good at what they do.

Alice Li
Co-Founder, First Day

What can I say? Their reputation precedes them. Actually working with them is a lesson in humility. Good digital marketing takes work. This isn’t magic. It’s data, math, constant testing, and above all a concerted effort to constantly be in communication.

Mike Rogge
CEO, Mountain Gazette

I really enjoy working with the Sweatpants team. When it comes to email, they get our brand voice and the copy rarely needs editing. Their email design team is fantastic. They come up with fun, engaging designs that have drastically improved our email performance.

Jen Rea
VP of Marketing, The Crafter’s Box

Are you tired of poor results, bad communication & agencies focused more on their growth than yours?
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Better Core Values For Better Results
We focus on 5 CORE VALUES that ensure our team is dedicated to improving skills and your growth.
We Stay Curious.
We believe that agencies should NOT only drive results but be a trendsetter for their clients— sharing the latest techniques and wins. We stay curious and open-minded. We are always learning. Always testing. And always improving.
We Stay Humble.
Some agencies pound their chest just to get noticed. While we always work to be the best, we check our egos at the door. We are always open to feedback. And we are good teammates that don’t try to suck all of the oxygen out of the room.
We Own It.
We own problems. We own results. We own our process. We are problem solvers that react with urgency. We only produce work that we can be proud of. And we often ask ourselves, "is this how I would spend money if I hired someone for this service?"
We Are Transparent.
Some agencies would rather sit in the corner & stay silent. We are open & honest, especially when it hurts. We share our thinking and reasoning behind decisions. We focus on our quality & frequency of communication with you.
We Are Fearless.
If you want typical results, go with the typical agency. If you want big wins, you should work with a team that is fearless. Some of our biggest wins have been tied to our willingness to think outside the box & to be different.
Are you tired of poor results, bad communication & agencies focused more on their growth than yours?
Work with an agency that values you & your goals.
Apply To Work With Us
Why Brands Choose Us Over Other Agencies
We have managed over $300M in ad spend and driven billions in sales, and we only hire the top 1% of marketers that apply. We are not simply “media buyers". We are marketers with years of experience a track record of success.
Experience
We are veteran marketers who have been in the industry for a long time, even before it was cool.
Results
We have managed over $300M in ad spend and driven billions in sales, across some of the most popular brands in our industry.
Transparency
Nothing is worse than not knowing where things stand. We are 100% transparent and enjoy having an open dialog with our clients.
Adaptability
Too many agencies are run on outdated, rigid SOPs. We leverage a toolbox of proven strategies while adapting to whatever is working now.
A DTC pillow brand switched to us after using an agency that had rigid SOPs, running cost caps on every campaign, never pausing poor performing ads, and having three audiences running in every campaign. We consolidated the structure, moved away from the cost caps, and focus on creative testing. Within the first month, we drove down CPA by 44%, and by month three, we had driven down CPA by 51% and increased the budget by 82%.
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Frequently Asked Questions
What type of businesses do you work with?
Is my business too early or too big for you?
Can you adapt to our brand voice?
How do you like to communicate?
How has iOS 14.5 impacted advertising?
What type of reporting can you provide?
How quickly can you get started?
What does your onboarding process look like?
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