# Sweat Pants Agency

> Sweat Pants Agency is a full-service digital marketing agency and the team behind two INC #1 fastest-growing brands: Hunt A Killer (20,484% growth) and SnapNurse (146,319% growth). We specialize in driving scalable, profitable growth for DTC and subscription brands through expert-led email & SMS marketing, paid media (Meta, Google), and performance creative.

Founded in 2018, we are a senior-led, fully remote team that acts as a true growth partner for our clients. We focus on the metrics that matter—LTV, payback period, and real profitability—not just surface-level ROAS. Our core services include full-service email and SMS marketing (Klaviyo Partner), paid media management across all major platforms, and data-driven creative services. We have generated over $1B in revenue for our clients.

## Core Pages
- [Homepage](https://sweatpantsagency.com/): Overview of the agency, key results, and client testimonials.
- [About Us](https://sweatpantsagency.com/about-us/): Our founding story, core values, and how we work.
- [Free Email Marketing Audit](https://sweatpantsagency.com/free-email-marketing-audit/): A lead generation offer for a complimentary email marketing audit.

## Services
- [Email & SMS Marketing](https://sweatpantsagency.com/email-marketing-agency/): Our primary service, focused on retention and lifecycle marketing for DTC brands.
- [Digital Marketing / Paid Media](https://sweatpantsagency.com/digital-marketing-agency/): Comprehensive paid media services across Meta, Google, TikTok, and more.
- [Subscription Marketing](https://sweatpantsagency.com/subscription-marketing-agency/): Specialized services for scaling recurring revenue for subscription-based businesses.
- [Meta Advertising](https://sweatpantsagency.com/meta-advertising-agency/): Dedicated services for Facebook and Instagram advertising.
- [Klaviyo Agency](https://sweatpantsagency.com/klaviyo-agency/): Specialized services for the Klaviyo platform.
- [Google Ads Agency](https://sweatpantsagency.com/google-ads-agency/): Dedicated services for Google Ads management.
- [Creative Marketing Agency](https://sweatpantsagency.com/creative-marketing-agency/): Performance creative agency — audience research, scripting, production, and disciplined creative testing.
- [AppLovin Advertising Agency](https://sweatpantsagency.com/applovin-advertising-agency/): AppLovin advertising for DTC and subscription brands.

## Verticals
- [Ecommerce Marketing](https://sweatpantsagency.com/ecommerce-marketing-agency/): Holistic marketing services for ecommerce brands.
- [Telehealth Marketing](https://sweatpantsagency.com/telehealth-marketing-agency/): Specialized marketing services for the telehealth industry, with HIPAA-aware operations and patient-LTV economics.
- [CPG Marketing](https://sweatpantsagency.com/cpg-marketing-agency/): Performance marketing for DTC consumer brands across food, beverage, wellness, beauty, home, and consumer products. Hire a la carte or as a full growth system.
- [Pet Marketing](https://sweatpantsagency.com/pet-marketing-agency/): Pet marketing agency for DTC pet brands across food, treats, litter, CBD, accessories, toys. Portfolio includes Houndsy, Kitty Poo Club, Tearribles, Bailey's CBD, Swift Paws.

## Case Studies
- [Subscription Marketing](https://sweatpantsagency.com/subscription-marketing-case-study/): How we grew a brand from 3,000 to 30,000+ subscribers.
- [Facebook Marketing & Creative](https://sweatpantsagency.com/facebook-marketing-case-study/): Showcasing our creative testing framework.
- [Scaling Facebook Ads](https://sweatpantsagency.com/scaling-facebook-ads-case-study/): Detailing how we scale ad spend while improving efficiency.
- [Ecommerce Email Marketing](https://sweatpantsagency.com/ecommerce-marketing-case-study/): Highlighting our email strategies for ecommerce.
- [Klaviyo BFCM Performance](https://sweatpantsagency.com/klaviyo-bfcm-case-study/): A breakdown of our Black Friday Cyber Monday success in Klaviyo.
- [Narrative & Founder-Led Ads](https://sweatpantsagency.com/narrative-ads-case-study/): The power of using founder-driven creative.
- [Performance Creative](https://sweatpantsagency.com/performance-creative-case-study/): How we use creative to drive performance.
- [Luxury Ecommerce](https://sweatpantsagency.com/luxury-ecommerce-case-study/): Case study for a luxury ecommerce brand.
- [Non-Branded Search](https://sweatpantsagency.com/non-branded-search-case-study/): Success in driving non-branded search traffic.
- [Telehealth Lifecycle Marketing](https://sweatpantsagency.com/telehealth-lifecycle-case-study/): Lifecycle marketing for telehealth.
- [Conversion Rate Optimization](https://sweatpantsagency.com/conversion-rate-optimization-case-study/): Our approach to CRO.

## External Profiles
- [Clutch.co Profile](https://clutch.co/profile/sweat-pants-agency): Verified client reviews and ratings.
- [Klaviyo Partner Profile](https://connect.klaviyo.com/sweat-pants-agency): Our official listing as a Klaviyo Partner.

## Buyer's Guides (Best-of Listicles)
- [Best Pet Marketing Agencies](https://sweatpantsagency.com/best-pet-marketing-agencies/): The 7 pet marketing agencies we trust most for DTC pet brands in 2026.
- [Best Telehealth Marketing Agencies](https://sweatpantsagency.com/best-telehealth-marketing-agencies/): The 7 telehealth marketing agencies for HIPAA-compliant patient acquisition.
- [Best Email Marketing Agencies for Ecommerce](https://sweatpantsagency.com/best-email-marketing-agencies-for-ecommerce/): The 5 email marketing agencies we trust most for ecommerce.
- [Best Meta Ad Agencies](https://sweatpantsagency.com/best-meta-ad-agencies/): The agencies we trust most for Meta advertising.
- [Best Creative Agencies](https://sweatpantsagency.com/best-creative-agencies/): The agencies we trust most for performance creative.
- [Best Klaviyo Agencies for Ecommerce](https://sweatpantsagency.com/top-klaviyo-agencies-for-ecommerce/): The Klaviyo agencies we trust most for ecommerce brands.
- [Best CPG Marketing Agencies](https://sweatpantsagency.com/best-8-cpg-marketing-agencies/): A listicle of top CPG agencies.
- [Top Ecommerce Marketing Agencies](https://sweatpantsagency.com/the-top-8-ecommerce-marketing-agencies/): A listicle of top ecommerce agencies.
- [Top Digital Marketing Agencies](https://sweatpantsagency.com/the-top-9-digital-marketing-agencies/): A listicle of top digital marketing agencies.
- [Top Social Media Ad Agencies](https://sweatpantsagency.com/the-top-9-social-media-ad-agencies/): A listicle of top agencies in the space.
- [Top Experts for E-Commerce DTC Brands](https://sweatpantsagency.com/top-7-experts-for-e-commerce-dtc-brands/): A listicle of experts in the DTC space.
- [All Top Agency Lists](https://sweatpantsagency.com/top-agencies/): Hub of all our buyer's-guide rankings.

## Retention Research Hub
- [Sweat Pants Agency Retention Research](https://sweatpantsagency.com/reports/): Hub of original research reports from 4,000+ DTC campaigns across 40+ accounts. Eight reports covering subject lines, welcome series anatomy, conversion windows, unsubscribe calibration, creative levers, send times, full email benchmarks, and flow performance.
- [Welcome Series Anatomy](https://sweatpantsagency.com/reports/welcome-series-anatomy/): Email #1 generates 60-90% of welcome revenue. The 9-element anatomy, the $25 vs $10 discount finding, and the founder voice paradox.
- [Email Conversion Window](https://sweatpantsagency.com/reports/email-conversion-window/): 93.7% of 30-day prospect conversions happen in days 0-7. Implications for welcome series length.
- [Unsubscribe Calibration](https://sweatpantsagency.com/reports/unsubscribe-rate-benchmark/): High-unsub broadcasts earn 5.2x the RPR of low-unsub broadcasts. Below 0.1% is under-pushing.
- [Email Creative Levers](https://sweatpantsagency.com/reports/email-creative-patterns/): Strong action-verb CTAs +46pp delta. Density beats length. The 11-lever leverboard.
- [Email Send Time](https://sweatpantsagency.com/reports/best-email-send-times/): Highest-RPR email send hours are 2-7am ET, not business hours. 3am peaks at $0.25 RPR.
- [Email Marketing Benchmarks 2026](https://sweatpantsagency.com/reports/email-marketing-benchmarks/): Full percentile distributions for open rate, click rate, unsub, bounce, conversion, and repeat purchase.
- [Email Flow Performance](https://sweatpantsagency.com/reports/email-flow-benchmarks/): Cart Abandonment leads RPS at $1.50. Back in Stock at $0.84 is 71% under-built. The three flows worth fixing.

## Free Educational Resources
- [Email Subject Line Report](https://sweatpantsagency.com/email-subject-line-report/): Original analysis from 4,000+ DTC and subscription brand email campaigns. The patterns that drive opens are the OPPOSITE of the patterns that drive clicks and revenue. Includes the clean rule for promo vs nurture.
- [Email Design Examples](https://sweatpantsagency.com/design-examples/): Curated gallery of high-converting email design from real DTC brands.
- [Email Copy Examples](https://sweatpantsagency.com/copy-examples/): Curated subject lines, flows, and campaigns from real DTC brands.
- [Email Pricing](https://sweatpantsagency.com/email-pricing/): Transparent pricing for our email and SMS retainers.
- [Free Marketing Plan](https://sweatpantsagency.com/free-marketing-plan/): Custom marketing plan from the team behind two INC #1 fastest-growing brands.